Exam 13: Introduction to Marketing

The ________ market consists of industrial goods, or business goods products used to produce other products.

When Bonita turned 21, her husband wanted to buy her a piece of jewelry. He went to a jewelry designer to get her something one of a kind. In this case, jewelry is a(n) ________ product.

Alcides is considering the purchase of a new pickup truck. He is leaning toward buying a Ford as he appreciates Ford's warranty and service package. Ford's advertising also resonates with Alcides and he trusts the Ford name. All these features are best described as part of Ford's

Suter Enterprises has determined that a new concept product has strong potential for profitability. How should the company proceed from here?

Long Life Lithium Batteries has begun producing and marketing its new "never-die" battery. Long Life Lithium Batteries is most likely in the ________ stage of the product development process.

In the past year, a growing number of new plant-based burgers have become available in the market. These burgers have the same taste, texture, and consistency as regular hamburger meat. This best represents which type of innovation?

Horace invented a product that kept runners cool by inserting refrigerated pouches into their clothes. He named it Cool Runs. He wanted to get legal protection for the name, so he applied for a

BATT Energy Solutions sells batteries and battery chargers to consumers. Its products are wrapped in a prismatic paper that reflects differently depending on how the light hits it. This paper can best be described as

When Bao determined that his product's falling sales were becoming a problem, he instructed management to reduce costs and increase efficiency to maintain the product's profitability. The product was most likely in the ________ stage of the product life cycle.

When people use a brand regularly, they are demonstrating brand equity.

________ involves attracting consumers by creating products that stand out as different from competitors.

Brand ________ is the value a company gets from the factors people associate with a particular brand name, such as emotions.

Trystale Electronics sells a variety of different products that each include a universal product code. Which function of packaging does this best represent?

Challenstar Test & Training Centers has entered into a relationship with McGregor Textbooks to create a series of textbooks under the Challenstar name. This partnership can best be described as an example of

Eggs are typically sold in a carton where each egg is in a separate compartment. This is most likely done to ________ the eggs.

When Thian turned 65, he decided he should purchase long-term care insurance because he didn't want his kids to have to take care of him. This is a(n) ________ product.

Which example best represents a product in the growth stage of the product life cycle?

Delilah buys many of her groceries at the local convenience store because she believes in supporting local businesses. What type of purchase is this?

Ludvik Automotive Parts has engaged a marketing team to help with a new branding initiative for its products. It wants to ensure that consumers can quickly recognize Ludvik parts over those of its competitors. This best describes an example of

Nazli works in accounting for PerTec Security Solutions. She is currently conducting a cost analysis on the company's new internal mailbox camera to determine profit potential. PerTec's camera is most likely in which stage of the product development process?