Exam 13: Introduction to Marketing

Muirgel's elderly father fell last week and fractured his hip. Muirgel is unable to provide care herself, so she hires an in-home nurse to assist her father. The nurse would most likely fall under which class of consumer goods and services?

Yoshie runs to the gas station to get gasoline for his lawnmower. Yoshie is best described as being part of the ________ market.

During which stage of the product life cycle do managers concentrate on building inventory without loss of quality?

Individual branded products are

The FDA has guidelines about what needs to be included on food labels. Which function of packaging is addressed with the nutritional labeling on food packages?

Lightspeed Visuals has created a new touchscreen that responds 10 percent more quickly than other phones and tablets on the marketplace. Which type of innovation does this best represent?

During the ________ step of the product development process, companies may develop new products internally by listening to employees or through research-and-development departments.

No matter how often her friends try to convince her otherwise, Caitie will only use Apple products. Caitie demonstrates strong brand

Innovation is important because of ________-when a product is no longer viable because consumers' needs change or a competitor has a better product.

Sampson collects rare comic books. He often travels around the United States visiting comic book stores that specialize in vintage comics. The comic books that Sampson purchases can best be categorized under which class of consumer goods and services?