Exam 12: Web Analytics

Explain how A/B testing works and include examples.

People between the ages of 55 and 64 are most likely to use the social path to purchase a product or a service.

Describe and explain the conversion analysis measures and their value to marketers.

What is the social path to purchase and how can marketers use it to increase sales?

Which of the following is an example of owned digital media?

A/B testing (also known as split testing) enables marketers to experiment with various digital options to identify which ones are likely to be the most effective.

Paid digital media advertisements often appear at the top of the page of an internet search, when scrolling through a social media platform.

The term "organic channel" used by Google Analytics means that a user has landed on a webpage through _________.

The behavior analysis measure of ________ refers to the rate of visitors returning to a website within a certain time frame.

What is multivariate testing and how does it help to enhance user engagement with a website?

Identify an acquisition analysis measure from the following list that is a digital marketing analytics measure.

Marketers can control the negative sentiment in earned digital media through advertising.

Company-owned digital media is developed as a source of information that is about a company's services and products.

Which age group of customers is most likely to research products online via social networks?