Exam 8: Suggestion in Media

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Matching -When a particular viewpoint is taken in editorials or reflected in the selection of guests on a televised talk show.

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Suggestion is:

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Advertisers commonly use product placement which involves increasing the amount of commercials on a given show.

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What are the two types of subliminal persuasion discussed in Chapter 8?

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How is sensationalism used by the media? Why is it used?

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How does a television network determine whether they are attracting a large audience? Why is it important to prove that the audience for a given program is large?

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What kinds of images hold viewers' or readers' attention the most?

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Matching -Techniques used to persuade people, for example, to buy a product or see a particular film.

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Why do advertisers, program directors, and editors use suggestion and subliminal persuasion?

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How do directors use camera cuts to portray a speech or discussion?

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Broadcasters have to deal with limited time. What element is limited in print media and how does it relate to the balance of reporting of an issue?

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What is the Gestalt principle and how is it used in persuasion?

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Define framing, using a real or fictional example.

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How can editorial pages reflect the bias of a particular newspaper or magazine? Do you believe this bias is within the legitimate limits of free expression?

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What is suggestion? Define and give an example of personal or professional suggestion.

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Camera angles can create suggestions in viewers' minds. Explain how this technique is used, giving an example.

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Describe the distortion of information that can be achieved through manipulation of photographs.

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Matching -A policy whereby broadcasters must allow equal time for all sides of an issue.

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Matching -The use of techniques by some journalists, photographers, and broadcasters to create a particular impression or narrative about reality.

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Using an example, explain how the bias of a producer or station manager can be reflected in the selection of guest and panel members on a televised talk show.

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