Exam 10: Evaluating the Authors Message

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -The author's primary purpose in writing this passage is to

The essay title that is most likely intended to inform rather than persuade is

For a research paper on the long-term effects of sun tanning, the most appropriate source of information is

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -In paragraph 2, the word curating means

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -In paragraph 3, the word nurturing means

The element that is not an essential part of an argument is

Before you can make inferences about written material, you have to

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -The author's tone can best be described as

A successful argument is one that makes a claim about an issue and then

The primary purpose of textbook authors is to

Recognizing an author's tone is important because it

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -The best title for this selection is

A sentence that is an example of a fact is:

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -The author supports her ideas primarily with

An inference can be defined as

An indication that a writer is not biased is if he or she

An indication that an Internet source is accurate is if the site

A sentence that is an example of an informed opinion is:

Read the following passage and then answer questions bellow. Today, businesses of every size are realizing the importance of having a qualified full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. But let me tell you from experience, social media is a tough gig. It's a vital role that's demanding, constantly changing, and often a career that has many misconceptions. Let's discuss some of them, shall we? It Can Be Done By Anyone There's a specific skillset and dramatic learning curve. Techniques are key when it comes to managing your online reputation and to be frank,not everyone has the natural knack for communicating your messaging appropriately. The social media manager is responding to customer service questions, setting the tone and personality for your brand, and curating content that your followers will resonate with. If the person you hired is not immersed in the industry you're targeting, chances are you're going to get a whole lot of inspirational quotes and Internet memes for content. All We Do Is "Play" on Social Media All Day There's always "that person" who will ask you what you do for a living and if you reply that you work in social media, they sometimes say (or think), "So are you just playing on Facebook and Twitter all day?" And after I imagine myself pouring hot grease on them, I calmly tell them about how social media management requires a tremendous amount of strategy in order to yield a positive return on investment. A social media manager's performance should be measured with inbound marketing analytics from campaigns, content, and engagement. Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives. Identifying and nurturing leads should be among the primary goals of social media strategy, and the sharpest brands are working to find ways to identify and reward their brand evangelists. That Our Job Stops at the End of the Workday Wouldn't that be nice! Alas, there is no 9 to 5 in the social mediasphere. A social media manager is expected to be "always on." There are constant notifications up on my iPhone. Between customer service questions on Twitter, thoughtful comments that need responses on Facebook, and notifications on LinkedIn, there really is no down time. It's a Job with No Pressure Social media managers are tasked with building out the personality and reach of the brand, yet some professionals don't value the role. It's our responsibility to stay up to date on social topics, trends, changes, and tools. Our strategies and platforms are always changing, being added to, and growing in influence. We're putting out fires where there's a fire and even shaping perceptions about brands that need to repair their online reputation. Our Mistakes Are the Biggest Mistakes Forget the pen; the send button is mightier than the sword. Every tweet I send as part of my job goes to tens of thousands of people. It's critiqued, talked about, torn apart, praised, or shared. Just about every day you hear about a social media manager who gets fired for posting the wrong post or tweeting the wrong tweet. But don't think for a second that this article is all about "woe is me" attitude when it comes to my job. I do this because I love it. I love the pressure. I love the pace, and I love the reward of engaging people online. -The author of this passage is a

The primary difference between a fact and an opinion is that a fact