Exam 9: Understanding Web Technologies

Web_______________are measurements of visitors' behaviors and actions at a Web site.

The Web analytics measurement that indicates the continuous requests for Web pages at a site by a single user's Web browser over a specific length of time is:

A developer can create a Web page manually by inserting text and other elements and typing the relevant HTML or XHTML tags directly into a text editor, such as Windows Notepad.

Because of its familiar working environment and competitive pricing,_______________may be a good Web authoring software choice for a small e-business startup.

Macromedia Dreamweaver is an easy-to-learn and easy-to-use Web authoring software for Web development novices.

The appropriate use of multimedia and animation can add interest to an e-business Web site.

Two methods of developing data used in Web analytic measurements are server log analysis and page tagging.

A(n)_______________language is a set of rules and instructions that are embedded in an electronic document in order to define various aspects of the document's content.

A Web site test undertaken to make certain the site can handle a large amount of visitor and customer activity is called a(n):

The Web analytics measurement that may indicate an e-business Web site's checkout process is too difficult or confusing is:

The Web analytics measurement that identifies the path visitors take when navigating through a Web site is:

Like XML tags, HTML tags are placed in angle brackets, such as <p> and </P>

The Extensible Markup Language (XML) is a streamlined subset of SGML developed to define data in documents transmitted over the Web.

Some text editors, such as BBEdit, HomeSite, and HTMLPad 2005 are designed specifically for creating HTML/XHTML documents and have special features that permit a developer to quickly enter tags and their properties.

The standards for HTML 4.0.1 requires developers to write tags and their properties in_______________.

The <b> and </b> HTML tags indicate:

Windows Notepad is an example of a simple:

An alternative to server log analysis for gathering Web analytics data is called:

Which markup language for the Web allows developers to create their own custom tags?

While some Web pages are still created using XHTML, many developers stress the importance of migrating to HTML 4.0.1 in order to stay current with changing technologies and to comply with W3C standards.