Exam 5: Operating Your E-Business

_______________software builds and maintains Web pages and underlying databases for an e-retail site.

Software that manages and controls dynamic Web content from authorship to publication is part of:

Virtually everything on a Web site is protected by_______________law, whether or not a statement to that effect is posted at the site.

The payment method that allows consumers to pay for products or services online by transmitting a unique electronic number or other identifier that represents a specific dollar value is called:

A copyright is a form of legal protection for original work, such as writing, drama, music, and art.

SSL transmissions use digital certificates for authentication.

An independent company that provides warehousing, order picking, and order distribution services is a(n):

Offering competitive compensation and benefits packages is generally all a startup e-business needs to do to attract and hire key employees.

E-business startup operational challenges include resolving legal, taxation, hiring, and technology issues.

Global professional_______________can be a good source of potential employees when trying to fill senior management positions.

After planning and funding a startup e-business, the next step for an entrepreneur is to begin_______________the new e-business.

One way an e-business can build customer confidence about information privacy is to become a(n)_______________licensee.

Describe the steps in a typical online payment card transaction.

The number one fraud-related complaint received by the Federal Trade Commission (FTC) is:

A(n)_______________is a trusted third-party that issues digital certificates.

A burn rate is the rate with which an entrepreneur burns through job applications before hiring a new employee.

An electronic wallet is a small, plastic card that stores information or cash.

A copyright is a distinctive symbol, word, or phrase that a business uses to identify its products.

List at least three major factors that may influence whether or not prospective key employees work for a startup e-business.

A fulfillment house is an independent company that provides order fulfillment services for other businesses.