Exam 4: Shaping the Socio-Cultural Landscape: Language and Media

According to the media theorist Stuart Hall, which of the following is NOT one of the basic ways in which we interpret mediated messages?

While describing her new neighbor Morgan says the following, "Clarice is a female astronaut". By filling in "female", Morgan is engaging in what kind of language convention?

Research exploring the gendered nature of video games has found that women are ____________________ in popular video games.

Write an essay in which you critically examine any recent attempt to subvert the dominant messages in media with respect to gender and/or sexuality, using Stuart Hall's distinctions in your analysis. Examples could include, but are not limited to: the new "Dove" ad campaign, Adbusters, Bitch Magazine, etc.

The term "policeman" is a masculine form. The term "police officer" is, by contrast, a ___________ form.

What term is used to refer to language and the frameworks within which meaning can be constructed, as emphasized in the works of Michel Foucault and Dorothy Smith?

Discuss the difference between what Stuart Hall calls "encoding" and "decoding". Provide an example, based upon popular cultural representations of gender

Describe the methodology used by Melanie Muise to investigate local sporting practices at Laurentian University .

Whorf and Sapir explore the multiple ways in which language shapes:

Kerry is undertaking an analysis her favorite television show by attending to the roles undertaken by various characters, the positions of dominance/submission in gendered interaction and the physical appearance of the characters. She is conducting the following type of analysis:

Discuss the relationship between naming conventions, patriarchy and "tradition"?

Mohammed applies for a server job at a local restaurant and is asked to wait for the manager at the "waitress station". This exemplifies the use of _____________ as one element of linguistic sexism.

The degree to which we accept cultural ideals is referred to as ____________________.

In what Canadian province do women retain their birth surname throughout their lives, whether or not they formally marry?

Why might it matter whether or not we use "old patterns" of masculine words (such as "mankind") vs. gender neutral words (such as "humankind")? What is at stake?

___________________ refers to the ways in which language conventions highlight one group of people (such as males) while diminishing or concealing another group (such as females).

Deprecating language in which non-standard (or informal) words are used, in ways that may be belittling to certain categories of people (as in the case of honey, chick, stud, and hunk), are examples of __________________.

Dr. Zeera, who argues that the media mirrors the values of the mainstream culture, as opposed to shaping them, is arguing on behalf of the following approach:

How does cultivation theory account for the impact of mass media on our beliefs and behaviors?

Most research reveals that gender-polarizing messages are ____________in the mass media today.