Exam 6: Individual Reservations and Group Reservations

A trade show is a type of advertising (movie or Internet video) traded for lodging business. Also known as a trade-out.

Generally, one would expect to see higher average per delegate spending with a medical convention than with a military or religious convention.

Although it creates labor savings for the chain, many potential guests become frustrated with automated telephone systems which require callers to listen to options and press buttons to move through the process. Many callers just want to talk with a live person.

The International Society of Horse Traders convention has been quoted a number of different rates; the $165 rack rate standard room is $125 for this convention, the $189 queen parlor is $144 and the $215 king deluxe is $169. This group has been quoted:

Travel-agency reservations need to be distinguished from other reservations because travel agents typically get a 25% commission for business booked.

Guaranteed reservation guests arriving very late (say 2am or later) will still be provided a room, because their guarantee paid for it and it belongs to them all night long, no matter what the arrival time.

You have been asked to construct a computer program for taking telephone reservations; but capacity is limited. You must hold to the 6 most important components of a reservation. List them.

Executives of various trade and professional associations have, in turn, their own affiliation, ASAE, which is The:

Group and convention business comp rooms are usually quoted in a ratio of 1 free (comp) room for every 86 rooms paid (sometimes shown as 1:86).

Hotels which utilize guest history database systems both save time and appear more efficient; a reservationist using such a system could literally remind the caller what he had for room service breakfast and that it was delivered at 6am. And ask if he would like to arrange the same order for this visit as well.

If tour-group guests, given coupons with which to buy meals in hotel restaurants, do not use the coupons, the:

Public convention and visitor bureaus (CVB's) usually operate housing agencies (often without fee) to facilitate reservations for groups too large to be housed in one hotel.

Tour groups are:

All else equal, the reservationist should always offer the caller a list of possible discounts before quoting a rack rate for the reservation.

Trade associations reserve a block of rooms roughly equal in size to the number of delegates anticipated to attend the meeting, annual conference, etc. Thereby, the association becomes financially responsible for unsold rooms through attrition clauses in the group rooms contract.

SMERF business is usually regional in nature and is characterized by shorter lead time than full-blown convention business.

Which of the following falls into the nonessential (nice-to-know) category of reservation data, as contrasted with essential (need-to-know) data?

Under pressure from anti-terrorist groups, the federal government's Office of Homeland Security has required the hotel industry to standardize all reservation-codes across the industry. This allows for easy identification of travelers.

Guaranteed reservations made by telephone are confirmed on the spot, with the reservationist furnishing the caller a confirmation number. This is true even for those reservations systems which send written acknowledgment to the guest several days later.

At any given property, which of the following is a valid argument in favor of marketing for group business?