Question 1

Which is a suggestion for effective strategic planning?

Accepted Answer

A)  Small companies should conserve resources and concentrate on achieving short-term goals. 
B)  Engaging a staff employee in the strategic planning process can help facilitate workers to "buy-in" to the plan. 
C)  Strategic planning should be a "top-down" process. 
D)  Non-profits should not rely on outside consultants in the strategic planning process as these type of consultants seldom know enough about the agency's specific business or audience. 
E)  Marketing experts should be included in the strategic planning process, but public relations people should be kept out because of their bias toward the existing mission and vision goals of the company. 
A)  Small companies should conserve resources and concentrate on achieving short-term goals. 
B)  Engaging a staff employee in the strategic planning process can help facilitate workers to "buy-in" to the plan. 
C)  Strategic planning should be a "top-down" process. 
D)  Non-profits should not rely on outside consultants in the strategic planning process as these type of consultants seldom know enough about the agency's specific business or audience. 
E)  Marketing experts should be included in the strategic planning process, but public relations people should be kept out because of their bias toward the existing mission and vision goals of the company. B

Question 2

__________________ spell(s) out how the organization will achieve goals through the use of specific tactics.

Accepted Answer

A)  Mission statements. 
B)  Qualitative tools. 
C)  Quantitative tools. 
D)  A situation analysis. 
E)  Objectives. 
A)  Mission statements. 
B)  Qualitative tools. 
C)  Quantitative tools. 
D)  A situation analysis. 
E)  Objectives. E

Question 3

The deliberate attempt to construct, organize, frame and deliver messages to specific audiences is called

Accepted Answer

A)  communication control. 
B)  communication diversity. 
C)  communication vision. 
D)  communication management. 
E)  communication effectiveness. 
A)  communication control. 
B)  communication diversity. 
C)  communication vision. 
D)  communication management. 
E)  communication effectiveness. D

Question 4

Innovation is a process that includes the following steps:

Accepted Answer

A)  awareness, interest, evaluation, trial, adoption. 
B)  listening, interest, evaluation, trial, adoption. 
C)  awareness, interest, evaluation, trial, adaptation. 
D)  awareness, interest, evaluation, trial, alteration. 
E)  awareness, alteration, evaluation, trial, adoption. 
A)  awareness, interest, evaluation, trial, adoption. 
B)  listening, interest, evaluation, trial, adoption. 
C)  awareness, interest, evaluation, trial, adaptation. 
D)  awareness, interest, evaluation, trial, alteration. 
E)  awareness, alteration, evaluation, trial, adoption.

Question 5

ERM explained in your text as one of the key benefits to strengthening internal communication programmes refers to

Accepted Answer

A)  employee retention monitoring. 
B)  emergency readiness management. 
C)  employee rehabilitation mandates. 
D)  employee relationship management. 
E)  evaluative role monitoring. 
A)  employee retention monitoring. 
B)  emergency readiness management. 
C)  employee rehabilitation mandates. 
D)  employee relationship management. 
E)  evaluative role monitoring.

Question 6

The dynamic exchange of information that effectively conveys a message and feedback from a sender to a receiver as it was intended is called

Accepted Answer

A)  information management. 
B)  responsible messaging. 
C)  open circuit communication: 
D)  two-way open communication: 
E)  two-way interdependent communication. 
A)  information management. 
B)  responsible messaging. 
C)  open circuit communication: 
D)  two-way open communication: 
E)  two-way interdependent communication.

Question 7

Suppose you were interviewing for a job and you wanted to determine if the company had a plan for promotion that was fair and equitable for all employees, regardless of race, gender, ethnicity, age, or sexual orientation. Which of the following would not suggest the company's commitment to diversity?

Accepted Answer

A)  a mission statement that acknowledges differences. 
B)  the cover of the annual report showing a group of five or six white males meeting in the executive board room. 
C)  having training and development programmes in place. 
D)  a rewards programme that recognizes individual achievement. 
E)  an orientation programme that addresses cultural differences. 
A)  a mission statement that acknowledges differences. 
B)  the cover of the annual report showing a group of five or six white males meeting in the executive board room. 
C)  having training and development programmes in place. 
D)  a rewards programme that recognizes individual achievement. 
E)  an orientation programme that addresses cultural differences.

Question 8

When a manager of a paper supply company cannot understand why one of his salespeople did not submit the requested sales report before lunch, he is exhibiting which internal communication problem:

Accepted Answer

A)  assuming bureaucracy got in the way of effective communication. 
B)  putting too much emphasis on efficiency. 
C)  assuming all receivers interpret information as intended. 
D)  concentrating on what he wants and not on employee needs. 
E)  trying to make a power play. 
A)  assuming bureaucracy got in the way of effective communication. 
B)  putting too much emphasis on efficiency. 
C)  assuming all receivers interpret information as intended. 
D)  concentrating on what he wants and not on employee needs. 
E)  trying to make a power play.

Which is a suggestion for effective strategic planning?

__________________ spell(s) out how the organization will achieve goals through the use of specific tactics.

The deliberate attempt to construct, organize, frame and deliver messages to specific audiences is called

Innovation is a process that includes the following steps:

ERM explained in your text as one of the key benefits to strengthening internal communication programmes refers to

The dynamic exchange of information that effectively conveys a message and feedback from a sender to a receiver as it was intended is called

When a manager of a paper supply company cannot understand why one of his salespeople did not submit the requested sales report before lunch, he is exhibiting which internal communication problem:

The Building Blocks of Communication

The Complex World of the Sender

Knowing the Receivers of Your Messages

Breaking Through the Noise

Communication Channels

Business Communication, Public Relations and Integrated Marketing Communication

External Communication: Messaging to Your Publics

Internal Communications: Messaging Within Your Company

Issues of Organizational Leadership

Global Communication Expands

Communication in the New Management World

Emerging Issues Affecting Communication Strategy

New Focus on Responsible Communication

Looking Ahead

Filters

Exam 9: The Importance of Effective Communication in the Workplace

Which is a suggestion for effective strategic planning?

__________________ spell(s) out how the organization will achieve goals through the use of specific tactics.

The deliberate attempt to construct, organize, frame and deliver messages to specific audiences is called

Innovation is a process that includes the following steps:

ERM explained in your text as one of the key benefits to strengthening internal communication programmes refers to

The dynamic exchange of information that effectively conveys a message and feedback from a sender to a receiver as it was intended is called

When a manager of a paper supply company cannot understand why one of his salespeople did not submit the requested sales report before lunch, he is exhibiting which internal communication problem:

The Building Blocks of Communication

The Complex World of the Sender

Knowing the Receivers of Your Messages

Breaking Through the Noise

Communication Channels

Business Communication, Public Relations and Integrated Marketing Communication

External Communication: Messaging to Your Publics

Internal Communications: Messaging Within Your Company

Issues of Organizational Leadership

Global Communication Expands

Communication in the New Management World

Emerging Issues Affecting Communication Strategy

New Focus on Responsible Communication

Looking Ahead

Filters