Question 1

How do Just-In-Time (JIT) opportunities help retailers?

Accepted Answer

A)  Reduce waste and increase profits. 
B)  Reduce cost and increase profits. 
C)  Reduce waiting time and increase profits. 
D)  Reduce buying time and increase profits. 
A)  Reduce waste and increase profits. 
B)  Reduce cost and increase profits. 
C)  Reduce waiting time and increase profits. 
D)  Reduce buying time and increase profits. B

Question 2

Tom has seen quite a few Instagram posts about a new gym clothing company and read some reviews about the brand. Based on what he has seen on social media he decides to purchase via the brand's website and also uses the opportunity to read more about the brand and how the clothing is made. The brand decide to do some analysis to determine if Instagram is instrumental in consumer decision making, via a technique known as_______.

Accepted Answer

A)  Customer value. 
B)  Attribution modelling. 
C)  Social listening. 
D)  Data visualisation. 
A)  Customer value. 
B)  Attribution modelling. 
C)  Social listening. 
D)  Data visualisation. B

Question 3

How is unstructured data represented?

Accepted Answer

A)  Only as numeric data. 
B)  Only as text data. 
C)  As both numeric and text data. 
D)  Only as analysed data. 
A)  Only as numeric data. 
B)  Only as text data. 
C)  As both numeric and text data. 
D)  Only as analysed data. C

Question 4

What is the main legal and ethical issue in data analytics?

Accepted Answer

A)  Selling of data. 
B)  Identity theft. 
C)  Confirmation bias. 
D)  Purchase history. 
A)  Selling of data. 
B)  Identity theft. 
C)  Confirmation bias. 
D)  Purchase history.

Question 5

Data science is an amalgamation of which skills?

Accepted Answer

A)  Statistics, programming and business skills. 
B)  Statistics, IT and algorithms. 
C)  Statistics, SQL and customer knowledge. 
D)  Statistics, marketing and IT. 
A)  Statistics, programming and business skills. 
B)  Statistics, IT and algorithms. 
C)  Statistics, SQL and customer knowledge. 
D)  Statistics, marketing and IT.

Question 6

What type of data is most produced?

Accepted Answer

A)  Social data and structured data. 
B)  Personal data and structured data. 
C)  Social data and unstructured data. 
D)  Personal data and unstructured data. 
A)  Social data and structured data. 
B)  Personal data and structured data. 
C)  Social data and unstructured data. 
D)  Personal data and unstructured data.

Question 7

What is data that is presented in rows and columns called?

Accepted Answer

A)  Unstructured data. 
B)  Excel spreadsheet. 
C)  Structured or relational data. 
D)  Opinionated data. 
A)  Unstructured data. 
B)  Excel spreadsheet. 
C)  Structured or relational data. 
D)  Opinionated data.

Question 8

What is the chief role of Chief Data Officer?

Accepted Answer

A)  To handle and govern the company's data. 
B)  To share the company's data with others. 
C)  To collect data. 
D)  To analyse the data. 
A)  To handle and govern the company's data. 
B)  To share the company's data with others. 
C)  To collect data. 
D)  To analyse the data.

Question 9

What does data mining do?

Accepted Answer

A)  Look for futuristic patterns in data. 
B)  Look for patterns in data. 
C)  Look for futuristic information. 
D)  Look for additional data. 
A)  Look for futuristic patterns in data. 
B)  Look for patterns in data. 
C)  Look for futuristic information. 
D)  Look for additional data.

Question 10

How can data snooping be avoided?

Accepted Answer

A)  By making sure that the model is reproducible. 
B)  By following ethical guidelines. 
C)  By governing data. 
D)  By confirmation of data. 
A)  By making sure that the model is reproducible. 
B)  By following ethical guidelines. 
C)  By governing data. 
D)  By confirmation of data.

Question 11

What is data munging or data wrangling?

Accepted Answer

A)  Data categorization 
B)  Data preparation. 
C)  Data analysis. 
D)  Data mining. 
A)  Data categorization 
B)  Data preparation. 
C)  Data analysis. 
D)  Data mining.

Question 12

What tools have helped marketing analytics be incorporated in decision making?

Accepted Answer

A)  Cross-tabulated data. 
B)  Metric calculation. 
C)  CRM tools. 
D)  CRM tools and ERP software. 
A)  Cross-tabulated data. 
B)  Metric calculation. 
C)  CRM tools. 
D)  CRM tools and ERP software.

Question 13

Name one important secondary research group.

Accepted Answer

A)  Focus groups. 
B)  Social media groups. 
C)  Exploratory research groups. 
D)  Mobile groups. 
A)  Focus groups. 
B)  Social media groups. 
C)  Exploratory research groups. 
D)  Mobile groups.

Question 14

When were scanners first used in the supermarkets?

Accepted Answer

A)  1984. 
B)  1974. 
C)  1976. 
D)  1986. 
A)  1984. 
B)  1974. 
C)  1976. 
D)  1986.

Question 15

What is the limitation of spreadsheets?

Accepted Answer

A)  Spreadsheets cannot be used to prepare basic reports. 
B)  Spreadsheets are inefficient when handling large datasets. 
C)  Spreadsheets cannot process data and apply statistical tools. 
D)  Spreadsheets cannot prepare datasets. 
A)  Spreadsheets cannot be used to prepare basic reports. 
B)  Spreadsheets are inefficient when handling large datasets. 
C)  Spreadsheets cannot process data and apply statistical tools. 
D)  Spreadsheets cannot prepare datasets.

Question 16

What is customer churn?

Accepted Answer

A)  A customer buys a product in excess. 
B)  A customer invites more customers to buy a product. 
C)  A customer stops buying a product. 
D)  A customer buys a product for future use. 
A)  A customer buys a product in excess. 
B)  A customer invites more customers to buy a product. 
C)  A customer stops buying a product. 
D)  A customer buys a product for future use.

Question 17

Name an advanced programming language.

Accepted Answer

A)  R/R Studio. 
B)  Python. 
C)  WinBugs. 
D)  IBN Hana. 
A)  R/R Studio. 
B)  Python. 
C)  WinBugs. 
D)  IBN Hana.

Question 18

Why is quantum computing an area of interest for the future of data and analytics?

Accepted Answer

A)  Faster computers. 
B)  Assist in large scale data. 
C)  Quicker decision making. 
D)  Option a and b. 
A)  Faster computers. 
B)  Assist in large scale data. 
C)  Quicker decision making. 
D)  Option a and b.

Question 19

Optus has recently changed the colour of an advertisement in their App which links customers to the website to provide special discount offers. As Optus measures the click through rate, this is an example of___________.

Accepted Answer

A)  A/B testing. 
B)  Market basket analysis. 
C)  Python. 
D)  HR analysis. 
A)  A/B testing. 
B)  Market basket analysis. 
C)  Python. 
D)  HR analysis.

Question 20

What is CSAT?

Accepted Answer

A)  Customer service attainment technique. 
B)  Customer statistics. 
C)  Customer satisfaction. 
D)  Customer satisfaction parameter. 
A)  Customer service attainment technique. 
B)  Customer statistics. 
C)  Customer satisfaction. 
D)  Customer satisfaction parameter.

How do Just-In-Time (JIT) opportunities help retailers?

How is unstructured data represented?

What is the main legal and ethical issue in data analytics?

Data science is an amalgamation of which skills?

What type of data is most produced?

What is data that is presented in rows and columns called?

What is the chief role of Chief Data Officer?

What does data mining do?

How can data snooping be avoided?

What is data munging or data wrangling?

What tools have helped marketing analytics be incorporated in decision making?

Name one important secondary research group.

When were scanners first used in the supermarkets?

What is the limitation of spreadsheets?

What is customer churn?

Name an advanced programming language.

Why is quantum computing an area of interest for the future of data and analytics?

Optus has recently changed the colour of an advertisement in their App which links customers to the website to provide special discount offers. As Optus measures the click through rate, this is an example of___________.

What is CSAT?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Filters

Exam 16: Data and Analytics

How do Just-In-Time (JIT) opportunities help retailers?

How is unstructured data represented?

What is the main legal and ethical issue in data analytics?

Data science is an amalgamation of which skills?

What type of data is most produced?

What is data that is presented in rows and columns called?

What is the chief role of Chief Data Officer?

What does data mining do?

How can data snooping be avoided?

What is data munging or data wrangling?

What tools have helped marketing analytics be incorporated in decision making?

Name one important secondary research group.

When were scanners first used in the supermarkets?

What is the limitation of spreadsheets?

What is customer churn?

Name an advanced programming language.

Why is quantum computing an area of interest for the future of data and analytics?

Optus has recently changed the colour of an advertisement in their App which links customers to the website to provide special discount offers. As Optus measures the click through rate, this is an example of___________.

What is CSAT?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Filters