Exam 4: Consumer Behaviour

During each university semester you find your life includes mainly study and work with the occasional party. Subsequently, you dream of a more unpredictable life full of excitement and travel. You are dreaming of your:

Cognitive dissonance refers to:

Characteristics of the location in which the purchase decision is made are known as:

The consumer decision making process is defined as the process of ________ recognition, information search, evaluation of ________, and ________ and post-purchase evaluation that are common to most consumer buying decisions.

While shopping with a good friend, you decide to buy a new pair of jeans; your friend helps you to decide which pair to buy. This interaction with your friend at the time of purchase is known as a:

From lowest to highest, which of the following accurately describes Maslow's hierarchy of needs?

As a situational influence, the concept of 'time' refers to:

John is a 35 year old, working full-time as a builder, earning roughly $90,000 per year. John's demographic characteristics would be best described as a(n) ___________ influence on his behaviour as a consumer

Which of the following describes the order of the stages in the typical consumer decision-making process?

Family decision making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):

Personality can be defined as:

As a proud supporter of the Manchester United football team, you believe that they are the best team in the world. You have followed the team from when you were a small child and love to see them win. Which of the following statements is/are true about beliefs?

Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?

Community initiatives such as think! (WACFL), and rural localised groups such as Men's Shed provide support and services targeted towards men between the ages of 25-54 y.o, as they are identified as groups lacking targeted support services. The development of these services is an example of what type of influence:

The term used to describe the individual's internal drive to act to satisfy unfulfilled needs or achieve unmet goals is known as:

Consumer behaviour is the analysis of the behaviour of ____________ and ____________ who buy goods and services for ____________ consumption.

The influence of children on their parents' purchasing decisions has come to be known as:

Which of the following would best describe an opinion leader from a marketing perspective?

Which of the following statements is correct?

While shopping for a pair of jeans, you ask your friend "how do I look in these?" This influence on your purchasing decision is a: