Question 1

How is data obtained from the web?

Accepted Answer

A)  Website, web-based APIs and PDFs. 
B)  Twitter and Facebook. 
C)  Website and social media sites. 
D)  Tools and tutorials. 
A)  Website, web-based APIs and PDFs. 
B)  Twitter and Facebook. 
C)  Website and social media sites. 
D)  Tools and tutorials.

Question 2

Name one type of software used to spot visual patterns.

Accepted Answer

A)  Spotify. 
B)  Tablend. 
C)  Spoton. 
D)  Tableau. 
A)  Spotify. 
B)  Tablend. 
C)  Spoton. 
D)  Tableau.

Question 3

What purpose does Customer Lifetime Value serve?

Accepted Answer

A)  To predict customer's future sales. 
B)  To analyse the role of business in increasing the number of customers. 
C)  To calculate the value of sales to customers. 
D)  To forecast business trends. 
A)  To predict customer's future sales. 
B)  To analyse the role of business in increasing the number of customers. 
C)  To calculate the value of sales to customers. 
D)  To forecast business trends.

Question 4

How does data analytics help business?

Accepted Answer

A)  By helping to share information. 
B)  By helping to collect data. 
C)  By helping to govern the data. 
D)  By helping to measure marketing activities. 
A)  By helping to share information. 
B)  By helping to collect data. 
C)  By helping to govern the data. 
D)  By helping to measure marketing activities.

Question 5

What are the advantages of structured query language (SQL)?

Accepted Answer

A)  Obtain and analyse data. 
B)  Obtain and categorize data. 
C)  Obtain and list data. 
D)  Obtain and clean data. 
A)  Obtain and analyse data. 
B)  Obtain and categorize data. 
C)  Obtain and list data. 
D)  Obtain and clean data.

Question 6

What data can be produced from mobile phones that are valuable for marketers?

Accepted Answer

A)  Mobile network. 
B)  Network potential. 
C)  Travel history. 
D)  Customer impression. 
A)  Mobile network. 
B)  Network potential. 
C)  Travel history. 
D)  Customer impression.

Question 7

Deep learning helps to solve problems related to which fields?

Accepted Answer

A)  Natural learning processing, computer vision and information technology. 
B)  Computer vision, information technology and bioinformatics. 
C)  Natural learning processing, computer vision and bioinformatics. 
D)  Natural learning processing, information technology and machine learning. 
A)  Natural learning processing, computer vision and information technology. 
B)  Computer vision, information technology and bioinformatics. 
C)  Natural learning processing, computer vision and bioinformatics. 
D)  Natural learning processing, information technology and machine learning.

Question 8

What is the purpose of data analytics?

Accepted Answer

A)  To create models. 
B)  To produce huge amounts of information. 
C)  To convert data into meaningful information. 
D)  To create expert knowledge. 
A)  To create models. 
B)  To produce huge amounts of information. 
C)  To convert data into meaningful information. 
D)  To create expert knowledge.

Question 9

Name the analytical technique used to recommend products to customers.

Accepted Answer

A)  Basket analysis. 
B)  Market basket analysis. 
C)  Associate basket analysis. 
D)  Data basket analysis. 
A)  Basket analysis. 
B)  Market basket analysis. 
C)  Associate basket analysis. 
D)  Data basket analysis.

Question 10

What is the future of analytics?

Accepted Answer

A)  JIT opportunities. 
B)  Right data at the right time. 
C)  Technology integration. 
D)  API in cloud and open-source software. 
A)  JIT opportunities. 
B)  Right data at the right time. 
C)  Technology integration. 
D)  API in cloud and open-source software.

How is data obtained from the web?

Name one type of software used to spot visual patterns.

What purpose does Customer Lifetime Value serve?

How does data analytics help business?

What are the advantages of structured query language (SQL)?

What data can be produced from mobile phones that are valuable for marketers?

Deep learning helps to solve problems related to which fields?

What is the purpose of data analytics?

Name the analytical technique used to recommend products to customers.

What is the future of analytics?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Filters

Exam 16: Data and Analytics

How is data obtained from the web?

Name one type of software used to spot visual patterns.

What purpose does Customer Lifetime Value serve?

How does data analytics help business?

What are the advantages of structured query language (SQL)?

What data can be produced from mobile phones that are valuable for marketers?

Deep learning helps to solve problems related to which fields?

What is the purpose of data analytics?

Name the analytical technique used to recommend products to customers.

What is the future of analytics?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Filters