Question 1

Which of the following statements is correct?

Accepted Answer

A)  It is impossible to act unethically and within the law. 
B)  It is impossible to act ethically and within the law. 
C)  A society's ethics and its laws are completely unrelated. 
D)  Both b and c are correct. 
E)  Both a and c are correct. 
A)  It is impossible to act unethically and within the law. 
B)  It is impossible to act ethically and within the law. 
C)  A society's ethics and its laws are completely unrelated. 
D)  Both b and c are correct. 
E)  Both a and c are correct. E

Question 2

EnergyAustralia's investment of $133 million in environmental initiatives in a recent year is an example of:

Accepted Answer

A)  a marketing mix decision. 
B)  corporate social responsibility. 
C)  a code of conduct. 
D)  self-regulation. 
E)  none of the options listed. 
A)  a marketing mix decision. 
B)  corporate social responsibility. 
C)  a code of conduct. 
D)  self-regulation. 
E)  none of the options listed. B

Question 3

One marketing framework, such as the C-B-E Framework ensures:

Accepted Answer

A)  marketing programs are developed with people, not for them. 
B)  co-creation. 
C)  delivering an offering for exchange of value that meets the intended outcomes. 
D)  the focus is on the delivery of solutions. 
A)  marketing programs are developed with people, not for them. 
B)  co-creation. 
C)  delivering an offering for exchange of value that meets the intended outcomes. 
D)  the focus is on the delivery of solutions. A

Question 4

When buying your first car, you choose to buy a used Mazda 3 from a dealer rather than a slightly cheaper Mazda 3 advertised privately. Your mum thinks you made a good choice, but your dad thinks the privately advertised car would have been a better deal. Why is there a difference in opinion?

Accepted Answer

A)  Value means different things to different people. 
B)  Value can be based on perception. 
C)  Value can be a comparison of the benefits a customer receives from a product in relation to its price. 
D)  Value can include product quality and after sales service. 
E)  All of the options listed. 
A)  Value means different things to different people. 
B)  Value can be based on perception. 
C)  Value can be a comparison of the benefits a customer receives from a product in relation to its price. 
D)  Value can include product quality and after sales service. 
E)  All of the options listed.

Question 5

With the development of infrastructure and technologies such as production lines, businesses such as the Ford Motor Company focused on manufacturing large quantities of goods, which they seemed to have no trouble selling. People were happy to buy what was available. Which era of marketing does this description relate to?

Accepted Answer

A)  Market. 
B)  Production. 
C)  Consumer. 
D)  Sales. 
E)  Socially responsible. 
A)  Market. 
B)  Production. 
C)  Consumer. 
D)  Sales. 
E)  Socially responsible.

Question 6

Which of the following is not a marketing ethics issue?

Accepted Answer

A)  Advertising junk food on children's television. 
B)  A salesperson exaggerating the benefits of a product to persuade a customer to purchase it. 
C)  An organisation increasing the price of a product due to increased customer demand and limited availability. 
D)  Failing to inform consumers of known potential risks of using a product. 
E)  All of the options listed. 
A)  Advertising junk food on children's television. 
B)  A salesperson exaggerating the benefits of a product to persuade a customer to purchase it. 
C)  An organisation increasing the price of a product due to increased customer demand and limited availability. 
D)  Failing to inform consumers of known potential risks of using a product. 
E)  All of the options listed.

Question 7

A target market can best be described as:

Accepted Answer

A)  the total market for a product. 
B)  a group of customers with different needs and wants. 
C)  a group of customers with similar needs and wants. 
D)  customers who currently purchase an organisation's products. 
E)  customers who don't currently purchase an organisation's products. 
A)  the total market for a product. 
B)  a group of customers with different needs and wants. 
C)  a group of customers with similar needs and wants. 
D)  customers who currently purchase an organisation's products. 
E)  customers who don't currently purchase an organisation's products.

Question 8

Some desirable skills marketers need are:

Accepted Answer

A)  communication and persuasion. 
B)  analytical. 
C)  negotiation. 
D)  all of the above. 
A)  communication and persuasion. 
B)  analytical. 
C)  negotiation. 
D)  all of the above.

Question 9

Corporate social responsibility is the obligation of businesses to act in the interests of the societies that sustain them. This means that companies must act:

Accepted Answer

A)  in the best interests of their stakeholders. 
B)  ethically. 
C)  lawfully. 
D)  ethically, lawfully and in the best interests of their stakeholders. 
A)  in the best interests of their stakeholders. 
B)  ethically. 
C)  lawfully. 
D)  ethically, lawfully and in the best interests of their stakeholders.

Question 10

Working as a marketer for a not-for-profit organisation which develops motivational exchanges designed to encourage healthy eating habits in school aged children. This work, which is directed towards the social good is known as:

Accepted Answer

A)  social marketing. 
B)  corporate social responsibility. 
C)  green marketing. 
D)  social welfare. 
A)  social marketing. 
B)  corporate social responsibility. 
C)  green marketing. 
D)  social welfare.

Question 11

Social marketing activities includes:

Accepted Answer

A)  biometrics. 
B)  segmentation. 
C)  formative research. 
D)  both b and c. 
A)  biometrics. 
B)  segmentation. 
C)  formative research. 
D)  both b and c.

Question 12

Marketing is defined as "the activity, set of institutions, and _____________ for creating, communicating, delivering and _____________ offerings that have value for _____________, clients, partners and society at large."

Accepted Answer

A)  processes, exchanging, customers 
B)  procedures, exchanging, consumers 
C)  processes, producing, consumers 
D)  procedures, pricing, customers 
A)  processes, exchanging, customers 
B)  procedures, exchanging, consumers 
C)  processes, producing, consumers 
D)  procedures, pricing, customers

Question 13

Marketing is an approach to business that puts the ______ at the heart of business decisions.

Accepted Answer

A)  product 
B)  company 
C)  customer, client, partner and society 
D)  bottom line 
E)  employee 
A)  product 
B)  company 
C)  customer, client, partner and society 
D)  bottom line 
E)  employee

Question 14

Value is simply an evaluation of price against quality.

Accepted Answer

A) True 
 B)False

Question 15

The set of moral principles that guide attitudes and behaviour are known as:

Accepted Answer

A)  morals. 
B)  ethics. 
C)  doing what is 'right'. 
D)  corporate social responsibility. 
A)  morals. 
B)  ethics. 
C)  doing what is 'right'. 
D)  corporate social responsibility.

Question 16

The Council of Australian Governments (COAG) Healthy Communities Initiative is an Australian government initiative that aims to reduce the prevalence of obesity within target populations. This initiative is best described as an example of:

Accepted Answer

A)  a not-for-profit organisation using marketing practices. 
B)  corporate social responsibility. 
C)  a societal market orientation. 
D)  a marketing mix decision. 
E)  a consumer orientation. 
A)  a not-for-profit organisation using marketing practices. 
B)  corporate social responsibility. 
C)  a societal market orientation. 
D)  a marketing mix decision. 
E)  a consumer orientation.

Question 17

You purchase a can of drink for a friend. This makes you a:

Accepted Answer

A)  consumer. 
B)  customer and consumer. 
C)  partner. 
D)  customer. 
A)  consumer. 
B)  customer and consumer. 
C)  partner. 
D)  customer.

Question 18

Which of the following would not be considered a partner in the formal definition of marketing?

Accepted Answer

A)  Retailers who sell an organisation's products. 
B)  An organisation's supplier of raw materials. 
C)  Customers. 
D)  An advertising agency who writes the copy for an organisation's television commercial. 
E)  All of the options listed. 
A)  Retailers who sell an organisation's products. 
B)  An organisation's supplier of raw materials. 
C)  Customers. 
D)  An advertising agency who writes the copy for an organisation's television commercial. 
E)  All of the options listed.

Question 19

Which of the following are marketing activities?

Accepted Answer

A)  Personal selling. 
B)  Public relations. 
C)  Product development. 
D)  All of the options listed. 
E)  Both a and b. 
A)  Personal selling. 
B)  Public relations. 
C)  Product development. 
D)  All of the options listed. 
E)  Both a and b.

Question 20

A group of university students decide to quit smoking together after seeing numerous government advertisements talking about the damage that smoking will do to your lungs. Which part of the definition of marketing is reflected by this change of behaviour in response to the governments' education campaign?

Accepted Answer

A)  A mutual exchange of value between a customer and an organisation. 
B)  Creating, communicating and delivering a good, service or idea. 
C)  Individuals and organisations that are part of a product's supply chain. 
D)  Both a and b. 
E)  All of the options listed. 
A)  A mutual exchange of value between a customer and an organisation. 
B)  Creating, communicating and delivering a good, service or idea. 
C)  Individuals and organisations that are part of a product's supply chain. 
D)  Both a and b. 
E)  All of the options listed.

Which of the following statements is correct?

EnergyAustralia's investment of $133 million in environmental initiatives in a recent year is an example of:

One marketing framework, such as the C-B-E Framework ensures:

When buying your first car, you choose to buy a used Mazda 3 from a dealer rather than a slightly cheaper Mazda 3 advertised privately. Your mum thinks you made a good choice, but your dad thinks the privately advertised car would have been a better deal. Why is there a difference in opinion?

Which of the following is not a marketing ethics issue?

A target market can best be described as:

Some desirable skills marketers need are:

Corporate social responsibility is the obligation of businesses to act in the interests of the societies that sustain them. This means that companies must act:

Working as a marketer for a not-for-profit organisation which develops motivational exchanges designed to encourage healthy eating habits in school aged children. This work, which is directed towards the social good is known as:

Social marketing activities includes:

Marketing is defined as "the activity, set of institutions, and _______ for creating, communicating, delivering and _ offerings that have value for _______, clients, partners and society at large."

Marketing is an approach to business that puts the ______ at the heart of business decisions.

Value is simply an evaluation of price against quality.

The set of moral principles that guide attitudes and behaviour are known as:

The Council of Australian Governments (COAG) Healthy Communities Initiative is an Australian government initiative that aims to reduce the prevalence of obesity within target populations. This initiative is best described as an example of:

You purchase a can of drink for a friend. This makes you a:

Which of the following would not be considered a partner in the formal definition of marketing?

Which of the following are marketing activities?

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Data and Analytics

Filters

Exam 1: Introduction to Marketing

Which of the following statements is correct?

EnergyAustralia's investment of $133 million in environmental initiatives in a recent year is an example of:

One marketing framework, such as the C-B-E Framework ensures:

When buying your first car, you choose to buy a used Mazda 3 from a dealer rather than a slightly cheaper Mazda 3 advertised privately. Your mum thinks you made a good choice, but your dad thinks the privately advertised car would have been a better deal. Why is there a difference in opinion?

Which of the following is not a marketing ethics issue?

A target market can best be described as:

Some desirable skills marketers need are:

Corporate social responsibility is the obligation of businesses to act in the interests of the societies that sustain them. This means that companies must act:

Working as a marketer for a not-for-profit organisation which develops motivational exchanges designed to encourage healthy eating habits in school aged children. This work, which is directed towards the social good is known as:

Social marketing activities includes:

Marketing is defined as "the activity, set of institutions, and _____________ for creating, communicating, delivering and _____________ offerings that have value for _____________, clients, partners and society at large."

Marketing is an approach to business that puts the ______ at the heart of business decisions.

Value is simply an evaluation of price against quality.

The set of moral principles that guide attitudes and behaviour are known as:

The Council of Australian Governments (COAG) Healthy Communities Initiative is an Australian government initiative that aims to reduce the prevalence of obesity within target populations. This initiative is best described as an example of:

You purchase a can of drink for a friend. This makes you a:

Which of the following would not be considered a partner in the formal definition of marketing?

Which of the following are marketing activities?

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Markets: Segmentation, Targeting and Positioning

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Data and Analytics

Filters

Marketing is defined as "the activity, set of institutions, and _______ for creating, communicating, delivering and _ offerings that have value for _______, clients, partners and society at large."