Question 1

Heavy users are those exhibiting:

Accepted Answer

A)  little brand loyalty 
B)  lower levels of product satisfaction 
C)  high levels of switching behavior 
D)  the highest level of product consumption 
E)  None of the above. 
A)  little brand loyalty 
B)  lower levels of product satisfaction 
C)  high levels of switching behavior 
D)  the highest level of product consumption 
E)  None of the above.

Question 2

Understanding how consumers use milk was an essential element in the development of the "got milk?"
advertising campaign.

Accepted Answer

A) True 
 B)False

Question 3

ACSI stands for American Companies' Sales Index.

Accepted Answer

A) True 
 B)False

Question 4

Depending on the product category, larger package sizes can increase the amount consumed per consumption occasion.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not a type of compulsive consumption discussed in Chapter 6?

Accepted Answer

A)  Compulsive depletion 
B)  Compulsive shopping 
C)  Compulsive using 
D)  Compulsive possession 
E)  All of the above are a type of compulsive consumption discussed in Chapter 6. 
A)  Compulsive depletion 
B)  Compulsive shopping 
C)  Compulsive using 
D)  Compulsive possession 
E)  All of the above are a type of compulsive consumption discussed in Chapter 6.

Question 6

Giving a corsage to one's prom date is an example of:

Accepted Answer

A)  conspicuous consumption 
B)  consumption norms 
C)  compulsive consumption 
D)  mandated consumption 
E)  None of the above. 
A)  conspicuous consumption 
B)  consumption norms 
C)  compulsive consumption 
D)  mandated consumption 
E)  None of the above.

Question 7

According to the expectancy disconfirmation model, which of the following is not a possible outcome?

Accepted Answer

A)  Confirmation 
B)  Rejection 
C)  Negative disconfirmation 
D)  Positive disconfirmation 
E)  All of the above are possible outcomes according to this model. 
A)  Confirmation 
B)  Rejection 
C)  Negative disconfirmation 
D)  Positive disconfirmation 
E)  All of the above are possible outcomes according to this model.

Question 8

The size of the user market segment speaks to future growth opportunities.

Accepted Answer

A) True 
 B)False

Question 9

Consider the situation in which children at a birthday party are allowed to decide how many jelly beans they wish to eat from a serving tray. Children would be most likely to eat the greatest number of jelly beans when the serving tray contains:

Accepted Answer

A)  two flavors of jelly beans mixed together. 
B)  two flavors of jelly beans separated by flavor. 
C)  four flavors of jelly beans mixed together. 
D)  four flavors of jelly beans separated by flavor. 
E)  Can't tell without more information. 
A)  two flavors of jelly beans mixed together. 
B)  two flavors of jelly beans separated by flavor. 
C)  four flavors of jelly beans mixed together. 
D)  four flavors of jelly beans separated by flavor. 
E)  Can't tell without more information.

Question 10

Different people may purchase the same product but consume it in different ways.

Accepted Answer

A) True 
 B)False

Question 11

Punishment occurs when consumption leads to positive outcomes.

Accepted Answer

A) True 
 B)False

Question 12

Companies should always focus on encouraging product purchase rather than product consumption.

Accepted Answer

A) True 
 B)False

Question 13

Shop-a-longs are a type of ethnographic research.

Accepted Answer

A) True 
 B)False

Question 14

Consumption norms represent:

Accepted Answer

A)  formal rules that govern consumption behavior 
B)  informal rules that govern consumption behavior 
C)  consumer experiences 
D)  A and C 
E)  B and C 
A)  formal rules that govern consumption behavior 
B)  informal rules that govern consumption behavior 
C)  consumer experiences 
D)  A and C 
E)  B and C

Question 15

An important characteristic of many consumption behaviors is the particular feelings experienced during consumption.

Accepted Answer

A) True 
 B)False

Question 16

Because it occurs after purchase, consumption is the least important part of the decision process.

Accepted Answer

A) True 
 B)False

Question 17

In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were ____, consumers ____ differentiate between the brands. But when the consumed brands were ____, consumers ____ differentiate between the brands.

Accepted Answer

A)  labeled; did; unlabeled; did not 
B)  labeled; did not; unlabeled; did 
C)  expensive; did not; inexpensive; did 
D)  expensive; did; inexpensive; did not 
E)  None of the above. 
A)  labeled; did; unlabeled; did not 
B)  labeled; did not; unlabeled; did 
C)  expensive; did not; inexpensive; did 
D)  expensive; did; inexpensive; did not 
E)  None of the above.

Question 18

Both regret and rage are possible when consumers experience negative disconfirmation.

Accepted Answer

A) True 
 B)False

Question 19

Blogs are:

Accepted Answer

A)  groups of dissatisfied consumers that ban together over the Internet to generate negative word-of-mouse communication 
B)  reoccurring problems that prevent a product from delivering a positive consumption experience 
C)  Internet search engines available only to subscribers 
D)  websites that contain an online personal journal with reflections, comments, and often hyperlinks provided by the writer 
E)  None of the above. 
A)  groups of dissatisfied consumers that ban together over the Internet to generate negative word-of-mouse communication 
B)  reoccurring problems that prevent a product from delivering a positive consumption experience 
C)  Internet search engines available only to subscribers 
D)  websites that contain an online personal journal with reflections, comments, and often hyperlinks provided by the writer 
E)  None of the above.

Question 20

Simply participating in a customer survey can make consumers feel more satisfied.

Accepted Answer

A) True 
 B)False

Heavy users are those exhibiting:

Understanding how consumers use milk was an essential element in the development of the "got milk?" advertising campaign.

ACSI stands for American Companies' Sales Index.

Depending on the product category, larger package sizes can increase the amount consumed per consumption occasion.

Which of the following is not a type of compulsive consumption discussed in Chapter 6?

Giving a corsage to one's prom date is an example of:

According to the expectancy disconfirmation model, which of the following is not a possible outcome?

The size of the user market segment speaks to future growth opportunities.

Consider the situation in which children at a birthday party are allowed to decide how many jelly beans they wish to eat from a serving tray. Children would be most likely to eat the greatest number of jelly beans when the serving tray contains:

Different people may purchase the same product but consume it in different ways.

Punishment occurs when consumption leads to positive outcomes.

Companies should always focus on encouraging product purchase rather than product consumption.

Shop-a-longs are a type of ethnographic research.

Consumption norms represent:

An important characteristic of many consumption behaviors is the particular feelings experienced during consumption.

Because it occurs after purchase, consumption is the least important part of the decision process.

In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were , consumers differentiate between the brands. But when the consumed brands were , consumers differentiate between the brands.

Both regret and rage are possible when consumers experience negative disconfirmation.

Blogs are:

Simply participating in a customer survey can make consumers feel more satisfied.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Heavy users are those exhibiting:

Understanding how consumers use milk was an essential element in the development of the "got milk?" advertising campaign.

ACSI stands for American Companies' Sales Index.

Depending on the product category, larger package sizes can increase the amount consumed per consumption occasion.

Which of the following is not a type of compulsive consumption discussed in Chapter 6?

Giving a corsage to one's prom date is an example of:

According to the expectancy disconfirmation model, which of the following is not a possible outcome?

The size of the user market segment speaks to future growth opportunities.

Consider the situation in which children at a birthday party are allowed to decide how many jelly beans they wish to eat from a serving tray. Children would be most likely to eat the greatest number of jelly beans when the serving tray contains:

Different people may purchase the same product but consume it in different ways.

Punishment occurs when consumption leads to positive outcomes.

Companies should always focus on encouraging product purchase rather than product consumption.

Shop-a-longs are a type of ethnographic research.

Consumption norms represent:

An important characteristic of many consumption behaviors is the particular feelings experienced during consumption.

Because it occurs after purchase, consumption is the least important part of the decision process.

In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were ____, consumers ____ differentiate between the brands. But when the consumed brands were ____, consumers ____ differentiate between the brands.

Both regret and rage are possible when consumers experience negative disconfirmation.

Blogs are:

Simply participating in a customer survey can make consumers feel more satisfied.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were , consumers differentiate between the brands. But when the consumed brands were , consumers differentiate between the brands.