Question 1

Which of the following could not cause need activation?

Accepted Answer

A)  The passage of time. 
B)  Changes within the family, such as the birth of a child. 
C)  The purchase of a new product. 
D)  All of the above could lead to need activation. 
E)  None of the above could lead to need activation. 
A)  The passage of time. 
B)  Changes within the family, such as the birth of a child. 
C)  The purchase of a new product. 
D)  All of the above could lead to need activation. 
E)  None of the above could lead to need activation. D

Question 2

This evaluation strategy closely resembles the lexicographic decision rule except that it also involves the use of cutoffs.

Accepted Answer

A)  Simple additive 
B)  Conjunctive 
C)  Elimination by aspects 
D)  Compensatory 
E)  None of the above. 
A)  Simple additive 
B)  Conjunctive 
C)  Elimination by aspects 
D)  Compensatory 
E)  None of the above. C

Question 3

The most notable difference between the consideration set and the retrieval set is that the size of the retrieval set is always larger than the size of the consideration set.

Accepted Answer

A) True 
 B)False  False

Question 4

Need recognition occurs when the consumer perceives a sufficient difference between the ____ and ____ state of affairs.

Accepted Answer

A)  actual; perceived 
B)  desired; actual 
C)  previous; actual 
D)  ideal; desired 
E)  None of the above. 
A)  actual; perceived 
B)  desired; actual 
C)  previous; actual 
D)  ideal; desired 
E)  None of the above.

Question 5

Gaining entry into the consideration set is a top business priority. Failure to do so means that a company's offering will not be purchased.

Accepted Answer

A) True 
 B)False

Question 6

When information acquisition occurs on a relatively regular basis regardless of sporadic purchase needs, it is called pre-purchase search.

Accepted Answer

A) True 
 B)False

Question 7

Simply reminding consumers of their needs is not sufficient for stimulating need recognition.

Accepted Answer

A) True 
 B)False

Question 8

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

Accepted Answer

A) True 
 B)False

Question 9

Influencing product recognition is a more effective way of gaining consideration than influencing product recall, especially when the consideration set is formed based on a search of memory.

Accepted Answer

A) True 
 B)False

Question 10

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

Accepted Answer

A) True 
 B)False

Question 11

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

Accepted Answer

A) True 
 B)False

Question 12

The consideration set:

Accepted Answer

A)  consists of those alternatives considered during decision making. 
B)  typically contains only a subset of the total number of alternatives available in the marketplace. 
C)  is fairly stable in size across different consumers. 
D)  A and B 
E)  A, B, and C 
A)  consists of those alternatives considered during decision making. 
B)  typically contains only a subset of the total number of alternatives available in the marketplace. 
C)  is fairly stable in size across different consumers. 
D)  A and B 
E)  A, B, and C

Question 13

When a consumer uses a piecemeal process, a choice alternative is evaluated in terms of the category to which it is assigned.

Accepted Answer

A) True 
 B)False

Question 14

There is an inverted-U relationship between a brand extension's similarity to the core brand and consumers' willingness to transfer their attitudes toward the core brand to the extension.

Accepted Answer

A) True 
 B)False

Question 15

The passage of time can activate consumption needs.

Accepted Answer

A) True 
 B)False

Question 16

Consumers try to reduce perceived risk by decreasing the amount of search they perform.

Accepted Answer

A) True 
 B)False

Question 17

When evaluating choice alternatives, consumers may:

Accepted Answer

A)  rely on pre-existing evaluations. 
B)  construct a new evaluation using a categorization process. 
C)  construct a new evaluation using a piecemeal process. 
D)  B and C 
E)  A, B, and C 
A)  rely on pre-existing evaluations. 
B)  construct a new evaluation using a categorization process. 
C)  construct a new evaluation using a piecemeal process. 
D)  B and C 
E)  A, B, and C

Question 18

An important reason why consumers do not shop around is the perception that it's not worth the effort.

Accepted Answer

A) True 
 B)False

Question 19

In this evaluation strategy, cutoffs are established for each salient attribute. Each brand is compared, one at a time against this set of cutoffs.

Accepted Answer

A)  Lexicographic 
B)  Simple additive 
C)  Conjunctive 
D)  Elimination by aspects 
E)  Compensatory 
A)  Lexicographic 
B)  Simple additive 
C)  Conjunctive 
D)  Elimination by aspects 
E)  Compensatory

Question 20

There is ____ relationship between consumer knowledge and search.

Accepted Answer

A)  a positive 
B)  a negative 
C)  a U-shaped 
D)  an inverted-U 
E)  None of the above. 
A)  a positive 
B)  a negative 
C)  a U-shaped 
D)  an inverted-U 
E)  None of the above.

Which of the following could not cause need activation?

This evaluation strategy closely resembles the lexicographic decision rule except that it also involves the use of cutoffs.

The most notable difference between the consideration set and the retrieval set is that the size of the retrieval set is always larger than the size of the consideration set.

Need recognition occurs when the consumer perceives a sufficient difference between the and state of affairs.

Gaining entry into the consideration set is a top business priority. Failure to do so means that a company's offering will not be purchased.

When information acquisition occurs on a relatively regular basis regardless of sporadic purchase needs, it is called pre-purchase search.

Simply reminding consumers of their needs is not sufficient for stimulating need recognition.

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

Influencing product recognition is a more effective way of gaining consideration than influencing product recall, especially when the consideration set is formed based on a search of memory.

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

The consideration set:

When a consumer uses a piecemeal process, a choice alternative is evaluated in terms of the category to which it is assigned.

There is an inverted-U relationship between a brand extension's similarity to the core brand and consumers' willingness to transfer their attitudes toward the core brand to the extension.

The passage of time can activate consumption needs.

Consumers try to reduce perceived risk by decreasing the amount of search they perform.

When evaluating choice alternatives, consumers may:

An important reason why consumers do not shop around is the perception that it's not worth the effort.

In this evaluation strategy, cutoffs are established for each salient attribute. Each brand is compared, one at a time against this set of cutoffs.

There is ____ relationship between consumer knowledge and search.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Which of the following could not cause need activation?

This evaluation strategy closely resembles the lexicographic decision rule except that it also involves the use of cutoffs.

The most notable difference between the consideration set and the retrieval set is that the size of the retrieval set is always larger than the size of the consideration set.

Need recognition occurs when the consumer perceives a sufficient difference between the ____ and ____ state of affairs.

Gaining entry into the consideration set is a top business priority. Failure to do so means that a company's offering will not be purchased.

When information acquisition occurs on a relatively regular basis regardless of sporadic purchase needs, it is called pre-purchase search.

Simply reminding consumers of their needs is not sufficient for stimulating need recognition.

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

Influencing product recognition is a more effective way of gaining consideration than influencing product recall, especially when the consideration set is formed based on a search of memory.

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

The consideration set:

When a consumer uses a piecemeal process, a choice alternative is evaluated in terms of the category to which it is assigned.

There is an inverted-U relationship between a brand extension's similarity to the core brand and consumers' willingness to transfer their attitudes toward the core brand to the extension.

The passage of time can activate consumption needs.

Consumers try to reduce perceived risk by decreasing the amount of search they perform.

When evaluating choice alternatives, consumers may:

An important reason why consumers do not shop around is the perception that it's not worth the effort.

In this evaluation strategy, cutoffs are established for each salient attribute. Each brand is compared, one at a time against this set of cutoffs.

There is ____ relationship between consumer knowledge and search.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Need recognition occurs when the consumer perceives a sufficient difference between the and state of affairs.