Question 1

Impulse buying is characterized by all the following except:

Accepted Answer

A)  a sudden desire 
B)  onset of conflict and struggle 
C)  minimal objective evaluation 
D)  careful deliberation between alternatives 
E)  lack of regard for consequences 
A)  a sudden desire 
B)  onset of conflict and struggle 
C)  minimal objective evaluation 
D)  careful deliberation between alternatives 
E)  lack of regard for consequences D

Question 2

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

Accepted Answer

A) True 
 B)False  True

Question 3

The final stage in the consumer decision process model is

Accepted Answer

A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment 
A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment E

Question 4

"Buy the cheapest brand"is an example of a decision process based on extended problem solving.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of a nonmarketer-dominated source of information?

Accepted Answer

A)  Consumer Reports 
B)  Infomercials 
C)  Advertising 
D)  Salespersons 
E)  None of these are examples of a nonmarketer-dominated source of information. 
A)  Consumer Reports 
B)  Infomercials 
C)  Advertising 
D)  Salespersons 
E)  None of these are examples of a nonmarketer-dominated source of information.

Question 6

Within the purchase stage, a consumer's in-store choices may be influenced by:

Accepted Answer

A)  salespersons. 
B)  point-of-purchase advertising. 
C)  product displays. 
D)  B and C 
E)  A, B, and C 
A)  salespersons. 
B)  point-of-purchase advertising. 
C)  product displays. 
D)  B and C 
E)  A, B, and C

Question 7

The CDP model cannot be used to:

Accepted Answer

A)  identify relationships between variables that affect consumer decision making 
B)  identify topics for additional research 
C)  develop and implement marketing mix strategies 
D)  A and B 
E)  The CDP can be used to do all of the above. 
A)  identify relationships between variables that affect consumer decision making 
B)  identify topics for additional research 
C)  develop and implement marketing mix strategies 
D)  A and B 
E)  The CDP can be used to do all of the above.

Question 8

The final stage of information processing is acceptance.

Accepted Answer

A) True 
 B)False

Question 9

Habitual decision making represents the least complex of all decision processes.

Accepted Answer

A) True 
 B)False

Question 10

____ is defined as information stored in memory.

Accepted Answer

A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Value 
E)  Personality 
A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Value 
E)  Personality

Question 11

The final stage in the CDP model is consumption.

Accepted Answer

A) True 
 B)False

Question 12

The most complex of the decision processes is:

Accepted Answer

A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above. 
A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above.

Question 13

Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.

Accepted Answer

A)  ideal; actual 
B)  past; future 
C)  expected; obtained 
D)  primary; secondary 
E)  None of the above. 
A)  ideal; actual 
B)  past; future 
C)  expected; obtained 
D)  primary; secondary 
E)  None of the above.

Question 14

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

Accepted Answer

A)  search 
B)  need recognition 
C)  information processing 
D)  pre-purchase evaluation 
E)  None of the above. 
A)  search 
B)  need recognition 
C)  information processing 
D)  pre-purchase evaluation 
E)  None of the above.

Question 15

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Accepted Answer

A) True 
 B)False

Question 16

Comprehension is when new information is stored in memory.

Accepted Answer

A) True 
 B)False

Question 17

Searching for information from a close family member is an example of internal information search.

Accepted Answer

A) True 
 B)False

Question 18

Salient attributes are more important to the consumer than determinant ones.

Accepted Answer

A) True 
 B)False

Question 19

What is the first stage of the consumer decision process?

Accepted Answer

A)  Internal search 
B)  External search 
C)  Pre-Purchase Evaluation 
D)  Purchase 
E)  None of the above. 
A)  Internal search 
B)  External search 
C)  Pre-Purchase Evaluation 
D)  Purchase 
E)  None of the above.

Question 20

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Accepted Answer

A) True 
 B)False

Impulse buying is characterized by all the following except:

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

The final stage in the consumer decision process model is

"Buy the cheapest brand"is an example of a decision process based on extended problem solving.

Which of the following is an example of a nonmarketer-dominated source of information?

Within the purchase stage, a consumer's in-store choices may be influenced by:

The CDP model cannot be used to:

The final stage of information processing is acceptance.

Habitual decision making represents the least complex of all decision processes.

____ is defined as information stored in memory.

The final stage in the CDP model is consumption.

The most complex of the decision processes is:

Need recognition occurs when a person perceives a difference between the and the state of affairs.

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Comprehension is when new information is stored in memory.

Searching for information from a close family member is an example of internal information search.

Salient attributes are more important to the consumer than determinant ones.

What is the first stage of the consumer decision process?

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Impulse buying is characterized by all the following except:

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

The final stage in the consumer decision process model is

"Buy the cheapest brand"is an example of a decision process based on extended problem solving.

Which of the following is an example of a nonmarketer-dominated source of information?

Within the purchase stage, a consumer's in-store choices may be influenced by:

The CDP model cannot be used to:

The final stage of information processing is acceptance.

Habitual decision making represents the least complex of all decision processes.

____ is defined as information stored in memory.

The final stage in the CDP model is consumption.

The most complex of the decision processes is:

Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Comprehension is when new information is stored in memory.

Searching for information from a close family member is an example of internal information search.

Salient attributes are more important to the consumer than determinant ones.

What is the first stage of the consumer decision process?

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Need recognition occurs when a person perceives a difference between the and the state of affairs.