Question 1

Which of the following areas can be better understood by studying consumer behavior?

Accepted Answer

A)  Consumer preferences for different advertisements 
B)  Financial decisions 
C)  Voting in elections 
D)  A and C 
E)  A, B, and C 
A)  Consumer preferences for different advertisements 
B)  Financial decisions 
C)  Voting in elections 
D)  A and C 
E)  A, B, and C E

Question 2

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

Accepted Answer

A) True 
 B)False  True

Question 3

____ refers to activities leading up to and including the purchase or receipt of the product.

Accepted Answer

A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal 
A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal D

Question 4

Understanding how consumers use products often leads to an improved understanding of how they buy products.

Accepted Answer

A) True 
 B)False

Question 5

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experimentation 
D)  Shadowing 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experimentation 
D)  Shadowing 
E)  None of the above.

Question 6

Public policy makers are not interested in consumer behavior.

Accepted Answer

A) True 
 B)False

Question 7

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

Accepted Answer

A) True 
 B)False

Question 8

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

Accepted Answer

A) True 
 B)False

Question 9

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 10

Facilitating organizations include:

Accepted Answer

A)  advertising and research firms 
B)  financial institutions 
C)  transportation or logistic firms 
D)  All of the above are types of facilitating organizations. 
E)  Only A and C are types of facilitating organizations. 
A)  advertising and research firms 
B)  financial institutions 
C)  transportation or logistic firms 
D)  All of the above are types of facilitating organizations. 
E)  Only A and C are types of facilitating organizations.

Question 11

Shadowing is one form of the observational method for studying consumers.

Accepted Answer

A) True 
 B)False

Question 12

The selling era came about due to an excess of demand that exceeded production capacity.

Accepted Answer

A) True 
 B)False

Question 13

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

Accepted Answer

A) True 
 B)False

Question 14

____ refers to how consumers get rid of the product and packaging.

Accepted Answer

A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal 
A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal

Question 15

How can consumer behavior impact public policy?

Accepted Answer

In a free society, consumers can make fr

Question 16

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

Accepted Answer

A) True 
 B)False

Question 17

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 18

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."What does this mean?

Accepted Answer

Businesses should focus all their effort

Question 19

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Accepted Answer

A) True 
 B)False

Question 20

Why and how people consume is the focus of consumption analysis.

Accepted Answer

A) True 
 B)False

Which of the following areas can be better understood by studying consumer behavior?

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

____ refers to activities leading up to and including the purchase or receipt of the product.

Understanding how consumers use products often leads to an improved understanding of how they buy products.

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Public policy makers are not interested in consumer behavior.

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

Facilitating organizations include:

Shadowing is one form of the observational method for studying consumers.

The selling era came about due to an excess of demand that exceeded production capacity.

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

____ refers to how consumers get rid of the product and packaging.

How can consumer behavior impact public policy?

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."What does this mean?

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Why and how people consume is the focus of consumption analysis.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Which of the following areas can be better understood by studying consumer behavior?

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

____ refers to activities leading up to and including the purchase or receipt of the product.

Understanding how consumers use products often leads to an improved understanding of how they buy products.

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Public policy makers are not interested in consumer behavior.

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

Facilitating organizations include:

Shadowing is one form of the observational method for studying consumers.

The selling era came about due to an excess of demand that exceeded production capacity.

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

____ refers to how consumers get rid of the product and packaging.

How can consumer behavior impact public policy?

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."What does this mean?

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Why and how people consume is the focus of consumption analysis.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters