Question 1

____ is the comparison of similarities and differences in behavioral and physical aspects of cultures.

Accepted Answer

A)  Ethnographics 
B)  Cross-cultural analysis 
C)  Cultural empathy 
D)  Country-of-origin research 
E)  Intermarket analysis 
A)  Ethnographics 
B)  Cross-cultural analysis 
C)  Cultural empathy 
D)  Country-of-origin research 
E)  Intermarket analysis

Question 2

Having a customer-centric organization means that a firm has which of the following characteristics?

Accepted Answer

A)  System-wide simultaneous training 
B)  Customer-based metrics 
C)  Cross-function integration 
D)  Shared vision and values 
E)  All of the above are characteristics of a customer-centric organization. 
A)  System-wide simultaneous training 
B)  Customer-based metrics 
C)  Cross-function integration 
D)  Shared vision and values 
E)  All of the above are characteristics of a customer-centric organization.

Question 3

Marketing attempts to get consumers to buy new products are almost always successful.

Accepted Answer

A) True 
 B)False

Question 4

The total bundle of disutilities given up by consumers in exchange for a product is the:

Accepted Answer

A)  Price 
B)  Promotion 
C)  Product 
D)  Prestige 
E)  Place 
A)  Price 
B)  Promotion 
C)  Product 
D)  Prestige 
E)  Place

Question 5

Other components of value, such as brand, image, price, and product features, can provide a competitive advantage in today's business environment.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following cannot be viewed as a brand?

Accepted Answer

A)  Firms 
B)  Institutions 
C)  People 
D)  Service 
E)  All of the above can be viewed as a brand. 
A)  Firms 
B)  Institutions 
C)  People 
D)  Service 
E)  All of the above can be viewed as a brand.

Question 7

How similar members are to each other refers to:

Accepted Answer

A)  Measurability 
B)  Marketability 
C)  Accessibility 
D)  Substantiality 
E)  Congruency 
A)  Measurability 
B)  Marketability 
C)  Accessibility 
D)  Substantiality 
E)  Congruency

Question 8

To gain a competitive advantage in today's environment, a firm should develop and communicate which of the following components to consumers?

Accepted Answer

A)  Brand 
B)  Price 
C)  Product features 
D)  A and B 
E)  A, B, and C 
A)  Brand 
B)  Price 
C)  Product features 
D)  A and B 
E)  A, B, and C

Question 9

A firm pursuing a customer-centric focus would be involved in all of the following except:

Accepted Answer

A)  producing new or improved products 
B)  utilizing evolving marketing methods 
C)  focusing on new or changing target markets 
D)  improving financial efficiencies 
E)  All of the above are areas in which a customer-centric firm is involved. 
A)  producing new or improved products 
B)  utilizing evolving marketing methods 
C)  focusing on new or changing target markets 
D)  improving financial efficiencies 
E)  All of the above are areas in which a customer-centric firm is involved.

Question 10

When marketers study the consumer environment, they would look at all of the following except:

Accepted Answer

A)  demographic trends 
B)  personal and group influences 
C)  knowledge, attitudes, and motivations 
D)  They would look at all of the above. 
A)  demographic trends 
B)  personal and group influences 
C)  knowledge, attitudes, and motivations 
D)  They would look at all of the above.

____ is the comparison of similarities and differences in behavioral and physical aspects of cultures.

Having a customer-centric organization means that a firm has which of the following characteristics?

Marketing attempts to get consumers to buy new products are almost always successful.

The total bundle of disutilities given up by consumers in exchange for a product is the:

Other components of value, such as brand, image, price, and product features, can provide a competitive advantage in today's business environment.

Which of the following cannot be viewed as a brand?

How similar members are to each other refers to:

To gain a competitive advantage in today's environment, a firm should develop and communicate which of the following components to consumers?

A firm pursuing a customer-centric focus would be involved in all of the following except:

When marketers study the consumer environment, they would look at all of the following except:

Consumer Behavior and Consumer Research

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 2: Creating Marketing Strategies for Customer-Centric Organizations

____ is the comparison of similarities and differences in behavioral and physical aspects of cultures.

Having a customer-centric organization means that a firm has which of the following characteristics?

Marketing attempts to get consumers to buy new products are almost always successful.

The total bundle of disutilities given up by consumers in exchange for a product is the:

Other components of value, such as brand, image, price, and product features, can provide a competitive advantage in today's business environment.

Which of the following cannot be viewed as a brand?

How similar members are to each other refers to:

To gain a competitive advantage in today's environment, a firm should develop and communicate which of the following components to consumers?

A firm pursuing a customer-centric focus would be involved in all of the following except:

When marketers study the consumer environment, they would look at all of the following except:

Consumer Behavior and Consumer Research

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Demographics, Psychographics, and Personality

Consumer Motivation

Consumer Knowledge

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, and Social Class

Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters