Question 1

Stochastic models are based on cognitive processes.

Accepted Answer

A) True 
 B)False

Question 2

Describe Ehrenberg's NBD model.

Accepted Answer

Ehrenberg's NBD model explores the proba

Question 3

Which of the following correctly describes some of the attributes of brand relationship quality reported by Fournier (1998)?

Accepted Answer

A)  Sales promotional discounts and consumer commitment 
B)  Emotional attachment with brands, self-brand connection, feeling of extensive familiarity with brand, perceptions of brands as partners 
C)  Advertising expenditures and sales promotional efforts 
D)  Reference group qualities and positive attitudes 
A)  Sales promotional discounts and consumer commitment 
B)  Emotional attachment with brands, self-brand connection, feeling of extensive familiarity with brand, perceptions of brands as partners 
C)  Advertising expenditures and sales promotional efforts 
D)  Reference group qualities and positive attitudes

Question 4

Reichheld (1988) argued that consumers' repeat purchase patterns may not reveal their true loyalty behaviour as they may be trapped by inertia or they may be indifferent to brands or there may be high exit barriers imposed by the brand.

Accepted Answer

A) True 
 B)False

Question 5

Service encounter failure was one of the categories of switching behaviour identified by Keaveney.

Accepted Answer

A) True 
 B)False

Stochastic models are based on cognitive processes.

Describe Ehrenberg's NBD model.

Which of the following correctly describes some of the attributes of brand relationship quality reported by Fournier (1998)?

Reichheld (1988) argued that consumers' repeat purchase patterns may not reveal their true loyalty behaviour as they may be trapped by inertia or they may be indifferent to brands or there may be high exit barriers imposed by the brand.

Service encounter failure was one of the categories of switching behaviour identified by Keaveney.

Consumer Motives and Values

Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception

Consumer Response to Marketing Actions: 2 Learning and Attitudes

Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement

Consumer Demographics

Consumer Psychographics

Social Group, Tribal and Household Buying Influences

Culture and Subculture

New Product Buying

Data-Based Consumer Behaviour

Consumer Misbehaviour

Organizational Buying Behaviour

Filters

Exam 10: Repeat, Loyal and Relational Buying

Stochastic models are based on cognitive processes.

Describe Ehrenberg's NBD model.

Which of the following correctly describes some of the attributes of brand relationship quality reported by Fournier (1998)?

Reichheld (1988) argued that consumers' repeat purchase patterns may not reveal their true loyalty behaviour as they may be trapped by inertia or they may be indifferent to brands or there may be high exit barriers imposed by the brand.

Service encounter failure was one of the categories of switching behaviour identified by Keaveney.

Consumer Motives and Values

Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception

Consumer Response to Marketing Actions: 2 Learning and Attitudes

Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement

Consumer Demographics

Consumer Psychographics

Social Group, Tribal and Household Buying Influences

Culture and Subculture

New Product Buying

Data-Based Consumer Behaviour

Consumer Misbehaviour

Organizational Buying Behaviour

Filters