Exam 10: Repeat, Loyal and Relational Buying

What is a consumer panel?

The use of our senses in company-consumer interaction is an example of:

As per Dick and Basu (1994) spurious loyalty exists when consumers have low relative attitude but high repeat patronage.

Brown's 'unstable loyalty' can also be described as what why?

The marriage age analogy of relational buying was explored by Levitt in the 1980's.

The Kitten care case study is an example of:

What is repeat purchasing?

As per Dick and Basu (1994), loyalty exists when consumers have high relative attitude and high repeat patronage behaviour.

What is meant by the commitment construct of relational buying?

Dick and Basu's model depicts hostages, loyalists, defectors and mercenaries.

Fournier describes relational buying of brands in terms of active, contributing members of the dyadic relationship.

According to Geyskens et al., (1996), commitment involves behavioural, attitudinal, affective and calculative components.

Explain the role of commitment in consumer brand relationships.

The Parfitt-Collins model sums the market penetration percentage and the repeat purchase percentage.

As per Dick and Basu (1994) latent loyalty exists when consumers have high relative attitude but low repeat patronage.

What is the Parfitt-Collins model?

Explain the main reasons for consumers defecting service provider as per previous research?

What is oppositional brand loyalty?

What are consumer terrorists?

What is a deterministic model of repeat purchasing?