Exam 1: Introduction: Media in a Changing World
Exam 1: Introduction: Media in a Changing World90 Questions
Exam 2: Media Impact: Mass Communication Research and Effects105 Questions
Exam 3: Books: The Durable Medium105 Questions
Exam 4: Newspapers: Where Journalism Begins100 Questions
Exam 5: Magazines: The First of the Specialized Media100 Questions
Exam 6: Movies: Magic From the Dream Factory105 Questions
Exam 7: Recordings and the Music Industry: Copyright Battles, Format Wars105 Questions
Exam 8: Radio: The Hits Keep Coming104 Questions
Exam 9: Television: Reflecting and Affecting Society95 Questions
Exam 10: The Internet: Convergence in a Networked World92 Questions
Exam 11: Evolving Journalism: News in a Digital Age95 Questions
Exam 12: Public Relations: The Image Industry109 Questions
Exam 13: Advertising: The Media Support Industry103 Questions
Exam 14: Media Law: Understanding Freedom of Expression105 Questions
Exam 15: Media Ethics: Understanding Media Morality98 Questions
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Within basic human communication, messages always have the same meaning to those who send them as they do to those who receive them.
Free
(True/False)
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Correct Answer:
False
____ is when large numbers of items are produced, resulting in each copy costing less.
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(Multiple Choice)
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Correct Answer:
B
When a newspaper publisher buys a trucking company to deliver its papers, it is using vertical integration.
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(True/False)
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Correct Answer:
True
Define the terms "mass communication" and "mediated interpersonal communication." Describe the three main differences between them.
(Essay)
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Match these examples with the part of the human communication model they represent.
-Receiver
(Multiple Choice)
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A gatekeeper chooses what to communicate from a limited array of information.
(True/False)
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Messages that return from the receiver of a message to the source of that message are called ______.
(Short Answer)
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Messages conveyed through an interposed device rather than face-to-face are called ______
communication.
(Short Answer)
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Design a short lesson for elementary school children on media criticism.
(Essay)
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Any action that prohibits an act of expression from being made pubic is called ______.
(Short Answer)
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Explain the difference between horizontal and vertical integration, and give examples of each.
(Essay)
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Reasons that media businesses have a tendency to grow large involve
(Multiple Choice)
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Match these examples with the part of the human communication model they represent.
-Channel
(Multiple Choice)
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Explain why a study of mass communication and media can help people in other fields. In your explanation, give two examples of non-media careers with media components.
(Essay)
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