Exam 12: Public Relations: The Image Industry

Actions designed to create human-interest stories are called

______ is any attempt to influence the voting of legislators

Match the company or person with the corresponding PR crisis -False rumors on Internet about racist comments

Which of these electronic media services were NOT built by the U.S. to address anti-U.S. sentiment in the Arab media?

Press relations, also known as ______ relations, is the practice of developing and maintaining contact with reporters.

______ is an example of an "Astroturf" lobby

The Public Relations Society of America believes in

The ______ lie occurs when a prominent person states something he or she knows to be untrue and sticks to it no matter what evidence refutes it.

Discuss how the field of public relations is using new technologies. Give specific examples of technologies used to help carry out public relations efforts.

In the 1980s, Coca-Cola made a classic marketing blunder, changing the formula and calling the product ______ Coke.

Match the U.S. president to a public relations activity for which he is known. -Started U.S. Information Agency

Ready-for-broadcast press releases are called

Match the terms to their definitions. -Covering up

Match the company or person with the corresponding PR crisis -Reports of child abuse

Discuss the components of the PR activities: research, counseling, and communication. What is involved in each area? Use examples, either from the text or your own experience.

What are the major controversies associated with public relations? In what ways does PR have a bad image? Why?

A press release generally includes contact information, quotes and a call to action.

Define "freebies" and explain why public relations practitioners say they are a legitimate technique, but critics think they are unethical. Which side of the issue are you on? Why?

Because of the success of the Committee of Public Information, public relations as a profession grew significantly in the years following World War I.

Match the terms to their definitions. -Setting up a fake grassroots movement