Question 1

What is media literacy?

Accepted Answer

Media literacy refers to the ability to

Question 2

Media ______ is the ability to understand and make productive use of the media.

Accepted Answer

The answer of Media ______ is the ability to understand...

Question 3

A conglomerate is a large company that specializes in one type of business.

Accepted Answer

A) True 
 B)False

Question 4

Match each ownership pattern or situation with an example.
-Clear Channel owns 800 radio stations

Accepted Answer

A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership 
A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership

Question 5

Gutenberg's printing press set in motion a revolution in the way people learn and think.

Accepted Answer

A) True 
 B)False

Question 6

Feedback is

Accepted Answer

A)  messages that return from the receiver of a message to the source of the message 
B)  anything that interferes with communication 
C)  the process of human beings sharing messages 
D)  messages conveyed through an interposed device 
A)  messages that return from the receiver of a message to the source of the message 
B)  anything that interferes with communication 
C)  the process of human beings sharing messages 
D)  messages conveyed through an interposed device

Question 7

Match each ownership pattern or situation with an example.
-NBC is owned by General Electric

Accepted Answer

A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership 
A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership

Question 8

Which of these is NOT a form of mediated communication?

Accepted Answer

A)  listening to music on an iPod 
B)  ordering a sandwich in the cafeteria 
C)  texting your sister 
D)  reading your professor's blog 
A)  listening to music on an iPod 
B)  ordering a sandwich in the cafeteria 
C)  texting your sister 
D)  reading your professor's blog

Question 9

Match these examples with the part of the human communication model they represent.
-Noise

Accepted Answer

A) Smeared ink on the newspaper 
B) The physical newspaper consisting of newsprint and ink 
C) A person reading the newspaper 
D) A columnist who writes for a newspaper 
E) An opinion column supporting a candidate for governor 
A) Smeared ink on the newspaper 
B) The physical newspaper consisting of newsprint and ink 
C) A person reading the newspaper 
D) A columnist who writes for a newspaper 
E) An opinion column supporting a candidate for governor

Question 10

Match each ownership pattern or situation with an example.
-The government owns and operates the media

Accepted Answer

A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership 
A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership

What is media literacy?

Media ______ is the ability to understand and make productive use of the media.

A conglomerate is a large company that specializes in one type of business.

Match each ownership pattern or situation with an example. -Clear Channel owns 800 radio stations

Gutenberg's printing press set in motion a revolution in the way people learn and think.

Feedback is

Match each ownership pattern or situation with an example. -NBC is owned by General Electric

Which of these is NOT a form of mediated communication?

Match these examples with the part of the human communication model they represent. -Noise

Match each ownership pattern or situation with an example. -The government owns and operates the media

Media Impact: Mass Communication Research and Effects

Books: The Durable Medium

Newspapers: Where Journalism Begins

Magazines: The First of the Specialized Media

Movies: Magic From the Dream Factory

Recordings and the Music Industry: Copyright Battles, Format Wars

Radio: The Hits Keep Coming

Television: Reflecting and Affecting Society

The Internet: Convergence in a Networked World

Evolving Journalism: News in a Digital Age

Public Relations: The Image Industry

Advertising: The Media Support Industry

Media Law: Understanding Freedom of Expression

Media Ethics: Understanding Media Morality

Filters

Exam 1: Introduction: Media in a Changing World

What is media literacy?

Media ______ is the ability to understand and make productive use of the media.

A conglomerate is a large company that specializes in one type of business.

Match each ownership pattern or situation with an example. -Clear Channel owns 800 radio stations

Gutenberg's printing press set in motion a revolution in the way people learn and think.

Feedback is

Match each ownership pattern or situation with an example. -NBC is owned by General Electric

Which of these is NOT a form of mediated communication?

Match these examples with the part of the human communication model they represent. -Noise

Match each ownership pattern or situation with an example. -The government owns and operates the media

Media Impact: Mass Communication Research and Effects

Books: The Durable Medium

Newspapers: Where Journalism Begins

Magazines: The First of the Specialized Media

Movies: Magic From the Dream Factory

Recordings and the Music Industry: Copyright Battles, Format Wars

Radio: The Hits Keep Coming

Television: Reflecting and Affecting Society

The Internet: Convergence in a Networked World

Evolving Journalism: News in a Digital Age

Public Relations: The Image Industry

Advertising: The Media Support Industry

Media Law: Understanding Freedom of Expression

Media Ethics: Understanding Media Morality

Filters