Exam 11: Basic Concepts in Product Planning

The absence of authority over functional marketing personnel (such as marketing research and sales management personnel) is a significant problem with the venture team.

(True/False)

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Question 141

Among the brands of Ford Motor Company are Jaguar, Volvo, Lincoln, Ford, and Mercury. Jaguar is viewed by many as a fine, imported sports car. Volvo is seen as a brand especially concerned with safety, Lincoln as a luxury family car, Ford as a traditional family car, and Mercury as a more sporty family car. This illustrates

(Multiple Choice)

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Question 142

L'eggs modified its package design so as to increase the density of its display. The newly designed package allows more products to be stored on a rack than with the previous package. Which packaging function is involved?

(Multiple Choice)

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Question 143

a. What are the advantages and disadvantages to a retailer's use of manufacturer brands? b. What are the advantages and disadvantages to a retailer's use of dealer brands? c. What are the advantages to a retailer's use of a mixed-brand strategy?

(Essay)

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Question 144

A firm that is classified as a specialist is likely to have a product mix that is both

(Multiple Choice)

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Question 145

The purchasing behavior for industrial supplies is similar to that of convenience goods.

(True/False)

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Question 146

The broadest concept in branding is a firm's

(Multiple Choice)

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Question 147

An industrywide classification system used for inventory management and marketing research is

(Multiple Choice)

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Question 148

What type of product mix is required by a firm that seeks to be the single source for all of its customers' needs?

(Multiple Choice)

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Question 149

Which industrial product is a capital good?

(Multiple Choice)

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Question 150

The battle of the brands occurs within a retail store when the retailer employs a mixed-brand strategy.

(True/False)

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Question 151

The term "consumer products" refers to which classification of consumer?

(Multiple Choice)

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Question 152

a. Draw a product positioning map for a maker of luxury automobiles. Include ideal point(s), competitive product positioning, and company product positioning in your discussion. b. Explain what the manufacturer can learn from this map.

(Essay)

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Question 153

Which of these best illustrates the definition of a trade character?

(Multiple Choice)

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Question 154

In comparison with dealer brands, manufacturer brands

(Multiple Choice)

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Question 155

A product can be best defined as a(n)

(Multiple Choice)

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Question 156

A major advantage of the use of a venture team in a very large firm is the team's

(Multiple Choice)

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Question 157

Team members disband after a new product is introduced in a

(Multiple Choice)

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Question 158

Too radical a package change may result in that package's doing poorly in terms of the communication function.

(True/False)

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Question 159

A licensing agreement is a form of

(Multiple Choice)

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Question 160

Showing 141 - 160 of 160

Exam 11: Basic Concepts in Product Planning

The absence of authority over functional marketing personnel (such as marketing research and sales management personnel) is a significant problem with the venture team.

L'eggs modified its package design so as to increase the density of its display. The newly designed package allows more products to be stored on a rack than with the previous package. Which packaging function is involved?

a. What are the advantages and disadvantages to a retailer's use of manufacturer brands? b. What are the advantages and disadvantages to a retailer's use of dealer brands? c. What are the advantages to a retailer's use of a mixed-brand strategy?

A firm that is classified as a specialist is likely to have a product mix that is both

The purchasing behavior for industrial supplies is similar to that of convenience goods.

The broadest concept in branding is a firm's

An industrywide classification system used for inventory management and marketing research is

What type of product mix is required by a firm that seeks to be the single source for all of its customers' needs?

Which industrial product is a capital good?

The battle of the brands occurs within a retail store when the retailer employs a mixed-brand strategy.

The term "consumer products" refers to which classification of consumer?

a. Draw a product positioning map for a maker of luxury automobiles. Include ideal point(s), competitive product positioning, and company product positioning in your discussion. b. Explain what the manufacturer can learn from this map.

Which of these best illustrates the definition of a trade character?

In comparison with dealer brands, manufacturer brands

A product can be best defined as a(n)

A major advantage of the use of a venture team in a very large firm is the team's

Team members disband after a new product is introduced in a

Too radical a package change may result in that package's doing poorly in terms of the communication function.

A licensing agreement is a form of

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