Exam 14: Value Chain Management and Logistics
Exam 1: Marketing Today159 Questions
Exam 2: The Environment in Which Marketing Operates160 Questions
Exam 3: Developing and Enacting Strategic Marketing Plans160 Questions
Exam 4: Information for Marketing Decisions159 Questions
Exam 5: Societal, Ethical, and Consumer Issues159 Questions
Exam 6: Global Aspects of Marketing160 Questions
Exam 7: Marketing and the Internet159 Questions
Exam 8: Final Consumers160 Questions
Exam 9: Organizational Consumers160 Questions
Exam 10: Developing a Target Market Strategy160 Questions
Exam 11: Basic Concepts in Product Planning160 Questions
Exam 12: Goods Versus Services Marketing159 Questions
Exam 13: Conceiving, Developing, and Managing Products160 Questions
Exam 14: Value Chain Management and Logistics160 Questions
Exam 15: Wholesaling160 Questions
Exam 16: Retailing158 Questions
Exam 17: Integrated Marketing Communications160 Questions
Exam 18: Advertising and Public Relations160 Questions
Exam 19: Personal Selling and Sales Promotion160 Questions
Exam 20: Considerations in Price Planning160 Questions
Exam 21: Developing and Applying a Pricing Strategy160 Questions
Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan160 Questions
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The number of times during a stated period (usually one year) that the average inventory on hand is sold is known as
Free
(Multiple Choice)
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Correct Answer:
A
A major advantage of a direct channel is
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(Multiple Choice)
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Correct Answer:
C
Which concept in distribution is based upon the concept of long-term relationships, and partnerships between customers and their suppliers?
Free
(Multiple Choice)
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Correct Answer:
A
Too low an inventory turnover can cause a firm to lose quantity discounts or to be out of stock.
(True/False)
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The transportation method with the lowest shipping cost may not be selected due to its high inventory-carrying costs. This illustrates
(Multiple Choice)
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The order volume corresponding to the lowest sum of order-processing and inventory-holding costs is known as the
(Multiple Choice)
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Outsourcing is an important decision in formulating the total delivered product.
(True/False)
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Which method of coordinating transportation facilitates the use of intermodal shipping?
(Multiple Choice)
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A firm can best appeal to multiple market segments through a dual channel of distribution.
(True/False)
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The Following Questions are linked to this scenario: A leading manufacturer of automobile tires is reevaluating its channel strategy.
-The tire manufacturer wishes to minimize retail price competition among retailers. It should utilize ___ distribution.
(Multiple Choice)
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An activity should not be performed as part of the value chain if it is not considered important by final consumers.
(True/False)
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The balance of power has shifted from manufacturers to wholesalers due to
(Multiple Choice)
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The use of rebates, coupons, and other sales promotions aimed at final consumers by a manufacturer illustrate a pushing strategy.
(True/False)
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Containerization greatly facilitates the efficiency of intermodal shipping.
(True/False)
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Which specialized transportation form receives profits on the basis of the difference between carload (cl) and less than carload (lcl) rates?
(Multiple Choice)
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