Question 1

Intermediaries pass messages about products from advertising agencies to the media.

Accepted Answer

A) True 
 B)False

Question 2

Marketers commonly refer to any good, service, idea, or personality to which public relations can be applied as ________.

Accepted Answer

A)  product 
B)  place 
C)  public 
D)  promotion 
E)  positioning 
A)  product 
B)  place 
C)  public 
D)  promotion 
E)  positioning

Question 3

Blogs are a type of ________.

Accepted Answer

A)  online measurement tool 
B)  organizational stakeholder 
C)  retail outlet 
D)  communication medium 
E)  software 
A)  online measurement tool 
B)  organizational stakeholder 
C)  retail outlet 
D)  communication medium 
E)  software

Question 4

Why does Falcon's Lair wish to utilize MPR?

Accepted Answer

Although Falcon's Lair is a successful c

Question 5

What is one major drawback of new coverage generated by MPR? Provide a recent example of MPR gone astray.

Accepted Answer

Consumers perceive MPR as news or opinio

Question 6

In order to be successful, MPR typically does not depend on close collaboration between marketers and the media.

Accepted Answer

A) True 
 B)False

Question 7

Marketing public relations is a unique form of marketing because ________.

Accepted Answer

A)  marketers rely solely on non-media channels to disseminate their messages 
B)  consumer behavior is more reliable than with other forms of marketing 
C)  firms pay their public relations agencies only if they produce measurable results 
D)  it has almost entirely replaced advertising as a means of promotion 
E)  audiences are drawn to communication outlets where they gain access to information they crave 
A)  marketers rely solely on non-media channels to disseminate their messages 
B)  consumer behavior is more reliable than with other forms of marketing 
C)  firms pay their public relations agencies only if they produce measurable results 
D)  it has almost entirely replaced advertising as a means of promotion 
E)  audiences are drawn to communication outlets where they gain access to information they crave

Question 8

Marketing intermediaries is a term used to describe ________.

Accepted Answer

A)  consumer advocacy groups 
B)  channels of communication 
C)  public relations agencies 
D)  product distribution channels 
E)  front-line sales personnel 
A)  consumer advocacy groups 
B)  channels of communication 
C)  public relations agencies 
D)  product distribution channels 
E)  front-line sales personnel

Question 9

Marketing Public Relations is public relations used for marketing purposes.

Accepted Answer

A) True 
 B)False

Question 10

MPR is the technique of turning an organization's activities into news. Provide a few examples of opportunities for MPR in today's media environment.

Accepted Answer

Typical opportunities for MPR include pr

Question 11

What are the major, compelling arguments in favor of ethical behavior by MPR practitioners?

Accepted Answer

People in charge of the MPR process with

Question 12

Public relations is limited to an organization's marketing function.

Accepted Answer

A) True 
 B)False

Question 13

The term marketer refers to the ________.

Accepted Answer

A)  advertising agency developing a product campaign 
B)  public relations firm in contact with media organizations 
C)  organization that has the product, service, or idea it desires to sell 
D)  purchaser of a good or service 
E)  media channels through which a product is promoted 
A)  advertising agency developing a product campaign 
B)  public relations firm in contact with media organizations 
C)  organization that has the product, service, or idea it desires to sell 
D)  purchaser of a good or service 
E)  media channels through which a product is promoted

Question 14

Briefly explain why such promotional activities as advertising, personal selling and trade promotions do not qualify as MPR.

Accepted Answer

The promotion category of the marketing

Question 15

One of marketing's main goals is to ________.

Accepted Answer

A)  transform all promotional efforts into public relations campaigns 
B)  place the bulk of a firm's messages in digital media outlets 
C)  control every single message in the promotional mix 
D)  purchase media time and space as cheaply as possible 
E)  change consumer behavior relative to a product 
A)  transform all promotional efforts into public relations campaigns 
B)  place the bulk of a firm's messages in digital media outlets 
C)  control every single message in the promotional mix 
D)  purchase media time and space as cheaply as possible 
E)  change consumer behavior relative to a product

Question 16

How does MPR differ from conventional marketing?

Accepted Answer

A)  MPR encourages media to voluntarily convey messages about products. 
B)  MPR emphasizes personal sales above all other elements of the promotional mix. 
C)  MPR concentrates on business-to-business marketing. 
D)  MPR eliminates the need for intermediaries. 
E)  There is no difference. MPR and conventional marketing are the same. 
A)  MPR encourages media to voluntarily convey messages about products. 
B)  MPR emphasizes personal sales above all other elements of the promotional mix. 
C)  MPR concentrates on business-to-business marketing. 
D)  MPR eliminates the need for intermediaries. 
E)  There is no difference. MPR and conventional marketing are the same.

Question 17

The marketing mix is a set of tools that allows firms to manage the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 18

Define Marketing Public Relations.

Accepted Answer

Marketing Public Relations (MPR) is a un

Question 19

Newsworthiness is subjective and dependent upon the audience being targeted in an MPR effort.

Accepted Answer

A) True 
 B)False

Question 20

________ are the set of organizations and individuals involved in the process of channeling product messages to consumers.

Accepted Answer

A)  Marketers 
B)  Intermediaries 
C)  Advertisers 
D)  Facilitators 
E)  Hierarchies 
A)  Marketers 
B)  Intermediaries 
C)  Advertisers 
D)  Facilitators 
E)  Hierarchies

Intermediaries pass messages about products from advertising agencies to the media.

Marketers commonly refer to any good, service, idea, or personality to which public relations can be applied as ________.

Blogs are a type of ________.

Why does Falcon's Lair wish to utilize MPR?

What is one major drawback of new coverage generated by MPR? Provide a recent example of MPR gone astray.

In order to be successful, MPR typically does not depend on close collaboration between marketers and the media.

Marketing public relations is a unique form of marketing because ________.

Marketing intermediaries is a term used to describe ________.

Marketing Public Relations is public relations used for marketing purposes.

MPR is the technique of turning an organization's activities into news. Provide a few examples of opportunities for MPR in today's media environment.

What are the major, compelling arguments in favor of ethical behavior by MPR practitioners?

Public relations is limited to an organization's marketing function.

The term marketer refers to the ________.

Briefly explain why such promotional activities as advertising, personal selling and trade promotions do not qualify as MPR.

One of marketing's main goals is to ________.

How does MPR differ from conventional marketing?

The marketing mix is a set of tools that allows firms to manage the consumer decision-making process.

Define Marketing Public Relations.

Newsworthiness is subjective and dependent upon the audience being targeted in an MPR effort.

________ are the set of organizations and individuals involved in the process of channeling product messages to consumers.

Marketing Public Relations and the Marketing Communications Mix

MPR and the Organizations IT Serves

The Mpr Framework

About the Media

Non-Media Connectors and Word-Of-Mouth

Building a Connector List

The Press Kit and Press Release

Selling the Story

Social Media

Events

Experts and Interviews

Crisis Management

Planning and Measuring

Filters

Exam 1: An Introduction to Marketing Public Relations

Intermediaries pass messages about products from advertising agencies to the media.

Marketers commonly refer to any good, service, idea, or personality to which public relations can be applied as ________.

Blogs are a type of ________.

Why does Falcon's Lair wish to utilize MPR?

What is one major drawback of new coverage generated by MPR? Provide a recent example of MPR gone astray.

In order to be successful, MPR typically does not depend on close collaboration between marketers and the media.

Marketing public relations is a unique form of marketing because ________.

Marketing intermediaries is a term used to describe ________.

Marketing Public Relations is public relations used for marketing purposes.

MPR is the technique of turning an organization's activities into news. Provide a few examples of opportunities for MPR in today's media environment.

What are the major, compelling arguments in favor of ethical behavior by MPR practitioners?

Public relations is limited to an organization's marketing function.

The term marketer refers to the ________.

Briefly explain why such promotional activities as advertising, personal selling and trade promotions do not qualify as MPR.

One of marketing's main goals is to ________.

How does MPR differ from conventional marketing?

The marketing mix is a set of tools that allows firms to manage the consumer decision-making process.

Define Marketing Public Relations.

Newsworthiness is subjective and dependent upon the audience being targeted in an MPR effort.

________ are the set of organizations and individuals involved in the process of channeling product messages to consumers.

Marketing Public Relations and the Marketing Communications Mix

MPR and the Organizations IT Serves

The Mpr Framework

About the Media

Non-Media Connectors and Word-Of-Mouth

Building a Connector List

The Press Kit and Press Release

Selling the Story

Social Media

Events

Experts and Interviews

Crisis Management

Planning and Measuring

Filters