Question 1

How might a newspaper article affect your understanding of the secondary data reported in it?

Accepted Answer

A)  It may present findings selectively 
B)  It may emphasise some points over others 
C)  The report may be biased by the writer's agenda 
D)  All of the above 
A)  It may present findings selectively 
B)  It may emphasise some points over others 
C)  The report may be biased by the writer's agenda 
D)  All of the above D

Question 2

Which of these can help you locate secondary data on your research topic?

Accepted Answer

A)  Tertiary literature 
B)  A librarian 
C)  An acknowledged expert in the field 
D)  All of these 
A)  Tertiary literature 
B)  A librarian 
C)  An acknowledged expert in the field 
D)  All of these D

Question 3

Which of these is NOT a disadvantage of secondary data?

Accepted Answer

A)  It is unobtrusive 
B)  You have no control of data quality 
C)  It can be costly 
D)  Access may be difficult 
A)  It is unobtrusive 
B)  You have no control of data quality 
C)  It can be costly 
D)  Access may be difficult A

Question 4

Journalists and scholars can help in secondary data research because ________.

Accepted Answer

A)  They have academic qualifications 
B)  They are old 
C)  They have experience 
D)  They may have addressed the same aims 
A)  They have academic qualifications 
B)  They are old 
C)  They have experience 
D)  They may have addressed the same aims

Question 5

Secondary data are LEAST helpful to ________.

Accepted Answer

A)  Develop questionnaires 
B)  Interpret Tables 
C)  Formulate hypotheses 
D)  Evaluate new products 
A)  Develop questionnaires 
B)  Interpret Tables 
C)  Formulate hypotheses 
D)  Evaluate new products

Question 6

Why are census, continuous and regular survey data useful as a complement to your own primary data?

Accepted Answer

A)  They prove or disprove your theory 
B)  They set your findings in a wider context 
C)  They show whether your findings are right 
D)  All of these 
A)  They prove or disprove your theory 
B)  They set your findings in a wider context 
C)  They show whether your findings are right 
D)  All of these

Question 7

Secondary data cannot help ________.

Accepted Answer

A)  To give direction to primary data collection 
B)  To create research instruments 
C)  To decide on sampling 
D)  To observe retail behaviour 
A)  To give direction to primary data collection 
B)  To create research instruments 
C)  To decide on sampling 
D)  To observe retail behaviour

Question 8

Which of these is a methodological problem that may have occurred when secondary data were originally collected?

Accepted Answer

A)  It was expensive 
B)  The sample may not have been representative 
C)  The research objective is different to yours 
D)  It may have been published before 
A)  It was expensive 
B)  The sample may not have been representative 
C)  The research objective is different to yours 
D)  It may have been published before

Question 9

A voice recording is an example of secondary documentary data.

Accepted Answer

A) True 
 B)False

Question 10

Eurostat is a provider of area-based secondary data.

Accepted Answer

A) True 
 B)False

Question 11

Why is it important to obtain a detailed description of how the data were collected when you request a secondary data set?

Accepted Answer

A)  To copy for your methodology 
B)  To ensure you take the same philosophical approach 
C)  To evaluate the quality of the data 
D)  For ethical reasons 
A)  To copy for your methodology 
B)  To ensure you take the same philosophical approach 
C)  To evaluate the quality of the data 
D)  For ethical reasons

Question 12

Which of these is a question you should ask yourself when evaluating a secondary data set?

Accepted Answer

A)  Is the method clearly described? 
B)  Who was responsible for gathering the data? 
C)  Who commissioned the research? 
D)  All of the above 
A)  Is the method clearly described? 
B)  Who was responsible for gathering the data? 
C)  Who commissioned the research? 
D)  All of the above

Question 13

"Measurement validity" means ________.

Accepted Answer

A)  The degree to which the secondary data reports on variables suitable for your study 
B)  The degree of fit between the method and the reported data 
C)  The length of time since the study was undertaken 
D)  How accurate the findings are 
A)  The degree to which the secondary data reports on variables suitable for your study 
B)  The degree of fit between the method and the reported data 
C)  The length of time since the study was undertaken 
D)  How accurate the findings are

Question 14

"Tyler is investigating the impact of forthcoming legislation on the brewery industry." His topic is suitable for research using secondary data.

Accepted Answer

A) True 
 B)False

Question 15

"You are researching the incidence of childcare related employee absences in a firm. The secondary data set you have decided to use does not state the cause of employee absence where a doctor's note is not required." What problem does this cause your research?

Accepted Answer

A)  You cannot tell which absences are for childcare related reasons 
B)  You have measurement invalidity 
C)  You cannot meet your research objectives 
D)  All of the above 
A)  You cannot tell which absences are for childcare related reasons 
B)  You have measurement invalidity 
C)  You cannot meet your research objectives 
D)  All of the above

Question 16

Which of the following is NOT a criterion of precise suitability of secondary data?

Accepted Answer

A)  Observer bias 
B)  Measurement bias 
C)  Reliability 
D)  Validity 
A)  Observer bias 
B)  Measurement bias 
C)  Reliability 
D)  Validity

Question 17

Well known research organisations can largely be trusted to produce good quality data since their reputation depends on their data's credibility.

Accepted Answer

A) True 
 B)False

Question 18

Which ONE of these is an example of compiled data?

Accepted Answer

A)  Customer comments 
B)  Tables from surveys 
C)  Number of visitors to a store 
D)  CCTV recordings of shopper visits 
A)  Customer comments 
B)  Tables from surveys 
C)  Number of visitors to a store 
D)  CCTV recordings of shopper visits

Question 19

"Rob is researching unemployment among 50 - 60 year old males in the north-east of England. He is using the labour force survey as a secondary data set and needs to remove all the data relating to men aged under 50 and over 60." What is Rob trying to ensure is suitable here?

Accepted Answer

A)  Coverage 
B)  Measurement Validity 
C)  Data quality 
D)  Costs 
A)  Coverage 
B)  Measurement Validity 
C)  Data quality 
D)  Costs

Question 20

Which of these is a disadvantage of secondary data?

Accepted Answer

A)  It already exists 
B)  Inexpensive 
C)  Fast to obtain 
D)  Addresses the topic differently 
A)  It already exists 
B)  Inexpensive 
C)  Fast to obtain 
D)  Addresses the topic differently

How might a newspaper article affect your understanding of the secondary data reported in it?

Which of these can help you locate secondary data on your research topic?

Which of these is NOT a disadvantage of secondary data?

Journalists and scholars can help in secondary data research because ________.

Secondary data are LEAST helpful to ________.

Why are census, continuous and regular survey data useful as a complement to your own primary data?

Secondary data cannot help ________.

Which of these is a methodological problem that may have occurred when secondary data were originally collected?

A voice recording is an example of secondary documentary data.

Eurostat is a provider of area-based secondary data.

Why is it important to obtain a detailed description of how the data were collected when you request a secondary data set?

Which of these is a question you should ask yourself when evaluating a secondary data set?

"Measurement validity" means ________.

"Tyler is investigating the impact of forthcoming legislation on the brewery industry." His topic is suitable for research using secondary data.

"You are researching the incidence of childcare related employee absences in a firm. The secondary data set you have decided to use does not state the cause of employee absence where a doctor's note is not required." What problem does this cause your research?

Which of the following is NOT a criterion of precise suitability of secondary data?

Well known research organisations can largely be trusted to produce good quality data since their reputation depends on their data's credibility.

Which ONE of these is an example of compiled data?

"Rob is researching unemployment among 50 - 60 year old males in the north-east of England. He is using the labour force survey as a secondary data set and needs to remove all the data relating to men aged under 50 and over 60." What is Rob trying to ensure is suitable here?

Which of these is a disadvantage of secondary data?

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Collecting Primary Data Through Observation

Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

Collecting Primary Data Using Questionnaires

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters

Exam 8: Using Secondary Data

How might a newspaper article affect your understanding of the secondary data reported in it?

Which of these can help you locate secondary data on your research topic?

Which of these is NOT a disadvantage of secondary data?

Journalists and scholars can help in secondary data research because ________.

Secondary data are LEAST helpful to ________.

Why are census, continuous and regular survey data useful as a complement to your own primary data?

Secondary data cannot help ________.

Which of these is a methodological problem that may have occurred when secondary data were originally collected?

A voice recording is an example of secondary documentary data.

Eurostat is a provider of area-based secondary data.

Why is it important to obtain a detailed description of how the data were collected when you request a secondary data set?

Which of these is a question you should ask yourself when evaluating a secondary data set?

"Measurement validity" means ________.

"Tyler is investigating the impact of forthcoming legislation on the brewery industry." His topic is suitable for research using secondary data.

"You are researching the incidence of childcare related employee absences in a firm. The secondary data set you have decided to use does not state the cause of employee absence where a doctor's note is not required." What problem does this cause your research?

Which of the following is NOT a criterion of precise suitability of secondary data?

Well known research organisations can largely be trusted to produce good quality data since their reputation depends on their data's credibility.

Which ONE of these is an example of compiled data?

"Rob is researching unemployment among 50 - 60 year old males in the north-east of England. He is using the labour force survey as a secondary data set and needs to remove all the data relating to men aged under 50 and over 60." What is Rob trying to ensure is suitable here?

Which of these is a disadvantage of secondary data?

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Collecting Primary Data Through Observation

Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

Collecting Primary Data Using Questionnaires

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters