Exam 11: Collecting Primary Data Using Questionnaires

Respondents in a pilot survey should be similar to those who will be included in the actual survey in terms of familiarity with the topic.

"Have you ever had an accident at work during your normal working hours? If no, please go to Q6." What is this an example of?

The visual appearance and wording of a questionnaire should be sophisticated to encourage people to fill it in.

"Ralpindi is completing a questionnaire given to him by a student of Anytown University. The researcher is asking him about his recall of advertisements for skincare products. Q12 asks him to agree or disagree with the statement 'I find advertisements intrusive in my daily life'. Ralpindi disagrees with the statement because he doesn't really notice billboard advertising very much, but his friend Sheila agrees with the statement saying she finds the pop-ups on websites very annoying." What data quality issue is this situation most likely to lead to for the researcher?

A variable that causes changes in the dependent variable and may offer an alternative explanation is called ________.

"A question which asks respondents to position their opinion between two opposing adjectives or phrases." What is being described here?

Which question type on a questionnaire should you use if need to know the relative importance of items to a respondent?

The meaning of a group of words that is natural to native speakers but not deducible from the individual words is called the ________.

"Hazel is researching flexible working policies. She distributes a questionnaire which asks questions about the organisation's 'diversity management' strategy but this is referred to in her host organisation as the 'equal opportunities' strategy. She finds that many of the questions on her questionnaire have been left blank by her respondents." What mistake has she made here?

What sort of variable records how people think or feel about a subject?

How does a measurement question differ from a research question?

What type of rating questions are most commonly used on questionnaires?

"In what ways do you think the charity's good work is undermined by poor publicity?" What is the most serious thing wrong with this question?

"Please state how many times a week you eat out at a restaurant? 0-2 times, 2-4 times , 4 or more times." What is the most serious thing wrong with this question?

"Fred is researching fast food consumption habits of working parents. He asks his sample about their attitudes towards fast food using a questionnaire." What validity error has Fred made here?

Why is it advisable to minimise the use of open questions on a questionnaire?

Age, gender, occupation and income are ________ variables.

Analysis of data is automated when using an Internet-mediated questionnaire.

An advantage of open-ended questions is that ________.

A reasonable length for a postal questionnaire is 6-8 pages.