Exam 10: Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

"The dress, manner and body language of the interview will influence the way the interviewee answers the questions." What effect is being described here?

What is another term for an 'informant interview'?

It is not good practice to ________.

"Shania is researching ethical consumption habits among young women. She is finding that her participants seem more interested in knowing her own opinions on the topic than in volunteering theirs." Which of the following would be the best strategy for her to use in dealing with this problem?

How does an 'email interview' differ from a internet-mediated questionnaire?

A closed question should be used to ascertain a definite fact or opinion.

Which of these is the most important way a "focus group" differs from a "group interview"?

If one or two people dominate a group discussion it is best to ________.

Which method will encourage respondents to help the researcher by posing questions to other respondents?

"The interviewee continually explains her actions in a positive way." What sort of bias might be present here?

Louise is researching MBA distance learning students' experiences of combining work and study. She decides to gather data by 'hanging out' in the online course 'chat room'. What method of communication are her participants using here?

"Sarah is researching 'peak performance' in the creative industries. Her sample is graphic designers and she asks her interviewees to describe an example where they feel they did their very best work." What is this an example of?

Which of these is NOT a disadvantage of telephone interviews?

Probing a respondent means ________.

Ethical issues do not apply to internet mediated, electronic interviews.

Why is it usually inappropriate to use qualitative interview data to make statistical generalisations to a wider population?

An informal, unstructured conversation is not a valid type of research interview.

In terms of protecting a respondent's privacy, which is the odd one out?

In descriptive studies, what sort of interview is useful to identify general patterns of behaviour?

Which of these is an ethical issue to consider when audio-recording interviews?