Exam 9: Collecting Primary Data Through Observation

You are observing how children influence their parents when shopping in a supermarket, which ONE of these recording methods would be most effective in capturing the importance of body language?

Victor is observing customer behaviour in a car showroom. Which of the following categories would best categorise the concept 'buying signals' (e.g. that the customer is interested in making a purchase and needs help)?

"The researcher observes activity and reveals their identity." Which researcher role does this describe?

Which of these is NOT an advantage of structured observation?

Observer bias cannot be avoided but it can be controlled through ________.

Which of the following is NOT a researcher role?

Which of these is the main advantage of structured researcher observation over respondent kept diaries?

Participant observation is a good way of gathering contextual information for your other data.

Structured observation is concerned with the frequency of events, not their meaning.

Narrative accounts in academic research should go further than description because ________.

You should not begin to analyse data generated by participant observation until you have left the research site.

You should choose subjects to observe that are 'normal' examples of your population to avoid ________.

Which of these is NOT a disadvantage of participant observation?

Well managed observation can be both valid and reliable.

Trained observers ________.

"The researcher conceals their identity and observes activity." Which researcher role does this describe?

How does being open about your identity as a researcher help your data collection?

Immersion in observational research means ________.

You should not keep notes on your own experiences whilst gathering participant observation data.

"Systematic observation, recording, description, analysis and interpretation of people's behaviour." What type of observation does this definition apply to?