Exam 9: Developing and Qualifying a Prospect Base

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Matching -"When will you be replacing your computer systems?"

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Studies show that the average company loses what percentage of customers each year?

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Matching -Keeping detailed information on customers and using it to personalize the selling process

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Matching -At the conclusion of a sale, the salesperson asks the customer for names of other people who might benefit from owning the product.

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Matching -A large exhibit of products common to one industry

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Matching -Used by new companies in order to win acceptance for new products or services

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Matching -A prospecting method used successfully by many banks, investment firms, accounting firms, and consulting companies

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Matching -Five steps; qualifying, needs analysis, presentation/proposal, negotiation and order

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Matching -Using telephone contact to prospect, qualify, sell and service customers

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Matching -Approach prospects in a orderly fashion

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