Exam 15: Servicing the Sale and Building the Partnership

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Matching -Making comments like, "Do you need anything else?"

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I

The difference between cross-selling and suggestion-selling is:

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Matching -Provide counsel to prospective customers who need credit arrangements

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A

Matching -Use of a call report

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Matching -Making an effort to sell a higher quality product than what the customer wants

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Matching -Selling compact disc option with new car purchases

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Matching -Suggest rust-proofing, at the time of selling a new car

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Matching -Making suggestions before satisfying the customer's primary need

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Matching -Customer perception

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Matching -Suggesting an item in a thoughtful and positive manner

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Matching -Accept responsibility for problems

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Matching -Cross-selling

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Matching -Taking responsibility for informing customers of any delays in shipping

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What percentage of customers is lost due to price consideration?

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What percentage of customers is lost due to product dissatisfaction?

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