Exam 4: Profiling Your Target Customer

According to the textbook, as a member of the B2B supply chain, a major goal is to create partnerships, joint ventures, or associations with your target customer.

Demographic analysis provides first-hand, intuitive insight into lifestyles.

The market-pull approach involves using a customer profile to determine what the customer wants.

Your business mission is a mental picture of your business, product, or service at some point in time.

According to Canadian entrepreneur Louise Guay, which of the following was a defining characteristic contributing to the success of MVM?

Many successful entrepreneurs are dreamers. Their best ideas come in the form of visions, which are recorded in their 24/7 ____________________ ____________________.

Census data are gathered every 10 years.

What are the three types of customer groups?

The invisible customer has a possibility or probability of buying your product or service but needs to be convinced.

The type of marketing that identifies the specific needs of each customer, repeatedly satisfies those needs, and creates a long-term and value-added relationship is described as ___________________.

In addition to the primary and secondary customer groups, which of the following groups influences a business?

We learned from the Julia Gonzales and Elizabeth Wood case studies in Chapter 4 that methods of obtaining primary research data include both interviewing and surveying potential target customers.

Which term describes the mentality of entrepreneurs who focus on the basic features of a product such as size, colour, or price?

Which of the following factors would you use if you wanted to study the demographics of a group of people?

Which characteristic distinguishes a secondary customer from an invisible customer?

Profiling refers to describing both the needs and behaviours of your customer.

Which of the following is a key factor to the survival of a small business?

In order for a joint venture or strategic alliance to be successful, the involved parties should have a common purpose.

Which of the following magazines is directed to a more specialized target customer?

Which of the following uses a customer profile to determine what the customer wants?