Exam 4: Profiling Your Target Customer

Which of the following examines the whys and wants of consumer purchasing?

According to the textbook, what is the term for adapting or creating a product/service to satisfy a customer's need or want?

Critical Mass (Chapter 4 case study) is a successful business-to-business (B2B) Canadian company that helped Nike to build a one-to-one relationship with its customers.

Which of the following is an example of one-on-one marketing?

According to the textbook, customers are the final consumers who buy and use the products and services.

Which of the following is an important objective goal for B2B?

What time frame is characteristic of a business vision?

Customer relationship marketing emphasizes long-term and mutually beneficial relationships.

List three sources of local community demographic data.

Demographics is the study of population characteristics such as age, income, education, and sex.

As described in the Chapter 4 case, which specific research methods were critical for Julia Gonzales in making the right location decision?

How does Robert Barnard describe the Nexus generation?

As described in the text, which of the following businesses created software that allows consumers to mix and match different colours, styles, and sizes?

As a member of a B2B supply chain, an important objective is to create partnerships, joint ventures, or alliances with your target customers. List four strategies you would use to develop and nurture a successful alliance.

The type of data you will need to analyze your target customer by lifestyle and buying habits is __________.

Long-term, mutually beneficial, and cost-effective relationships with your customers is called _____________ ____________ _______________.

Which of the following applies to evaluating media such as TV, radio, and magazines?

As a member of the B2B supply chain, your ultimate goal in your relationship with your target customers is to create ____________________.

According to the textbook, for many entrepreneurs, their business ideas come in the form of visions.

Which of the following explores the relationship between the wants and whys of consumer purchasing?