Exam 4: Profiling Your Target Customer

According to the author, which of the following best exemplifies Action Step 27?

Your business-to-business (B2B) profile should include a company profile, end-user profile, and industry profile.

Psychographics involves segmenting the population by lifestyle behaviour.

List three reasons why profiling your target customer is important.

Relationship marketing emphasizes the market-push approach.

Your business can be both a B2B and a B2C company.

The target customer that has the highest probability of buying your product or service can be a person or a _________________.

According to the textbook, most marketers tell us that the product-push strategy works well in today's marketplace.

According to the textbook, a good way to understand the power of profiling is to analyze media sources that are aimed at different target markets.

According to the textbook, field interviewing and surveying are two important primary research tools.

Which type of business works directly with mills and manufacturers in an attempt to eliminate the markups of middlemen?

Which of the following is Critical Mass as described in the opening case study?

Which of the following is used by businesses to solve the issue of how to communicate to target customers with minimal confusion?

What are the major factors you should consider when developing a demographic profile?

Which type of profiling is most relevant when looking at the group known as DINKs?

For a business-to-business profile, you need to collect both demographic and psychographic data to identify your target customers.

Canadian Company Capabilities is a great magazine to help you profile Canadian businesses.

Distinguish between an end-user profile and a business-to-business profile.

Describe the invisible customer.

Which of the following best defines CRM?