Exam 11: Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population

What are four things planners should determine when considering the amount to be charged for a program?

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Question 1

Correct Answer:

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Who are the clients?
What is their ability to pay?
Are co-payers involved?
Is the program covered under an insurance program?
What is the mission of the planner's agency?
What are competitors charging?
What is the demand for the program or product?

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

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Question 2

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For the purposes of program planning, the people who make up the market are the

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Question 3

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In contrast to a tangible price of money for marketing, the intangible price in social marketing is

(Multiple Choice)

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Question 4

In order for planners to develop effective message strategy, they must know

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Question 5

To successfully facilitate a product exchange, planners must have an understanding of the consumers.

(True/False)

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Question 6

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

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Question 7

Which of the following would be an example of a core product?

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Question 8

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.

(True/False)

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Question 9

Audience segmentation is one small part of overall market segmentation.

(True/False)

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Question 10

The four "P's" of marketing are

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Question 11

Which the following promotional strategies includes reminding the consumer that the product exists?

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Question 12

Price is the same thing as barriers.

(True/False)

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Question 13

All the following are ways to segment a population, EXCEPT by

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Question 14

Feeling good about yourself is an example of a(n)

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Question 15

Name three distinct functions of the marketing process as they relate to the health care field.

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Question 16

Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation.

(True/False)

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Question 17

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

(True/False)

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Question 18

A consumer-based health education program is designed around the priority population's wants, needs, desires and preferences.

(True/False)

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Question 19

Pretesting can be completed in two phases.

(True/False)

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Question 20

Showing 1 - 20 of 28

What are four things planners should determine when considering the amount to be charged for a program?

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

For the purposes of program planning, the people who make up the market are the

In contrast to a tangible price of money for marketing, the intangible price in social marketing is

In order for planners to develop effective message strategy, they must know

To successfully facilitate a product exchange, planners must have an understanding of the consumers.

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

Which of the following would be an example of a core product?

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.

Audience segmentation is one small part of overall market segmentation.

The four "P's" of marketing are

Which the following promotional strategies includes reminding the consumer that the product exists?

Price is the same thing as barriers.

All the following are ways to segment a population, EXCEPT by

Feeling good about yourself is an example of a(n)

Name three distinct functions of the marketing process as they relate to the health care field.

Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation.

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

A consumer-based health education program is designed around the priority population's wants, needs, desires and preferences.

Pretesting can be completed in two phases.

Health Education, Health Promotion, Health Education Specialists, and Program Planning

Starting the Planning Process

Program Planning Models in Health Promotion

Assessing Needs

Measurement, Measures, Measurement Instruments, and Sampling

Mission Statement, Goals, and Objectives

Theories and Models Commonly Used for Health Promotion Interventions

Interventions

Community Organizing and Community Building

Identification and Allocation of Resources

Implementation: Strategies and Associated Concerns

Evaluation: an Overview

Evaluation Approaches and Designs

Data Analysis and Reporting

Filters