Question 1

A hallmark of the practice of public relations is

Accepted Answer

A)  knowing protocol in international relations. 
B)  navigating the politics of bureaucracies. 
C)  communicating effectively in writing for the ear and eye. 
D)  understanding the power of "cat and mouse disclosure." 
A)  knowing protocol in international relations. 
B)  navigating the politics of bureaucracies. 
C)  communicating effectively in writing for the ear and eye. 
D)  understanding the power of "cat and mouse disclosure."

Question 2

Careful self-editing is critical to presenting a professionally developed piece of writing.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following does NOT pertain to the inverted pyramid?

Accepted Answer

A)  It is an exercise in creative writing 
B)  Journalistic writing style is the Flesch approach in action. 
C)  The climax of a story is at the beginning. 
D)  Provide details in descending order of importance. 
A)  It is an exercise in creative writing 
B)  Journalistic writing style is the Flesch approach in action. 
C)  The climax of a story is at the beginning. 
D)  Provide details in descending order of importance.

Question 4

Critical to writing effectively is knowing your audience.

Accepted Answer

A) True 
 B)False

Question 5

To ensure the news releases you issue are considered for placement, what should you remember?

Accepted Answer

Release content must be newsworthy. It m

Question 6

Use of the inverted pyramid makes journalists and public relations writers similar to novelists because it forces them to reveal the so-called climax early in their materials.

Accepted Answer

A) True 
 B)False

Question 7

Not knowing how to communicate well-especially how to write, or express ideas on paper-can reduce advancement opportunities for people in public relations.

Accepted Answer

A) True 
 B)False

Question 8

The overriding purpose of a news release is

Accepted Answer

A)  to stimulate editors to consider covering a story. 
B)  to inform a targeted public-rather than the media-about what an organization is doing. 
C)  to create a document of record about what an organization is doing. 
D)  to justify the public relations function in an organization. 
A)  to stimulate editors to consider covering a story. 
B)  to inform a targeted public-rather than the media-about what an organization is doing. 
C)  to create a document of record about what an organization is doing. 
D)  to justify the public relations function in an organization.

Question 9

Trying to stimulate a "conversation"
is a legitimate reason to send a social media release to a Website.

Accepted Answer

A) True 
 B)False

Question 10

A new chief executive for your organization has been named, so the news release depends on the ________ factor for its news value.

Accepted Answer

A)  impact 
B)  oddity 
C)  known principal 
D)  conflict 
A)  impact 
B)  oddity 
C)  known principal 
D)  conflict

Question 11

The lead is the most critical component in the structure of a news release.

Accepted Answer

A) True 
 B)False

Question 12

The rule regarding numbers indicates that numbers through ________ should be spelled out.

Accepted Answer

A)  nineteen 
B)  nine 
C)  ten 
D)  eight 
A)  nineteen 
B)  nine 
C)  ten 
D)  eight

Question 13

"Nourishing quotes"
are quotes that count; they advance a story.

Accepted Answer

A) True 
 B)False

Question 14

When you're asked to write for a reader versus for a listener, what should you remember?

Accepted Answer

Readers can not only scan material for a

Question 15

Knowing differences in writing for the eye and for the eye and ear is critical if you expect to be an effective public relations writer.

Accepted Answer

A) True 
 B)False

Question 16

Proper use of style indicates the level of competency and professionalism of writers and organizations submitting material to a media editor.

Accepted Answer

A) True 
 B)False

Question 17

"Boiler plate"
in a news release provides the date and place from which a news release is written.

Accepted Answer

A) True 
 B)False

Question 18

In public relations writing, ________ is often maligned but valuable and earns the "granddaddy of public relations writing vehicles" award.

Accepted Answer

A)  the backgrounder 
B)  the photo opportunity 
C)  the news release 
D)  the media alert 
A)  the backgrounder 
B)  the photo opportunity 
C)  the news release 
D)  the media alert

Question 19

At one time, an organization that issued a release that had no news to announce would have lost credibility, but the Internet has changed that.

Accepted Answer

A) True 
 B)False

Question 20

Rudolf Flesch suggested that readability comes down to writing that is easily understood by a targeted audience.

Accepted Answer

A) True 
 B)False

A hallmark of the practice of public relations is

Careful self-editing is critical to presenting a professionally developed piece of writing.

Which of the following does NOT pertain to the inverted pyramid?

Critical to writing effectively is knowing your audience.

To ensure the news releases you issue are considered for placement, what should you remember?

Use of the inverted pyramid makes journalists and public relations writers similar to novelists because it forces them to reveal the so-called climax early in their materials.

Not knowing how to communicate well-especially how to write, or express ideas on paper-can reduce advancement opportunities for people in public relations.

The overriding purpose of a news release is

Trying to stimulate a "conversation" is a legitimate reason to send a social media release to a Website.

A new chief executive for your organization has been named, so the news release depends on the ________ factor for its news value.

The lead is the most critical component in the structure of a news release.

The rule regarding numbers indicates that numbers through ________ should be spelled out.

"Nourishing quotes" are quotes that count; they advance a story.

When you're asked to write for a reader versus for a listener, what should you remember?

Knowing differences in writing for the eye and for the eye and ear is critical if you expect to be an effective public relations writer.

Proper use of style indicates the level of competency and professionalism of writers and organizations submitting material to a media editor.

"Boiler plate" in a news release provides the date and place from which a news release is written.

In public relations writing, ________ is often maligned but valuable and earns the "granddaddy of public relations writing vehicles" award.

At one time, an organization that issued a release that had no news to announce would have lost credibility, but the Internet has changed that.

Rudolf Flesch suggested that readability comes down to writing that is easily understood by a targeted audience.

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters

Exam 15: Public Relations Writing

A hallmark of the practice of public relations is

Careful self-editing is critical to presenting a professionally developed piece of writing.

Which of the following does NOT pertain to the inverted pyramid?

Critical to writing effectively is knowing your audience.

To ensure the news releases you issue are considered for placement, what should you remember?

Use of the inverted pyramid makes journalists and public relations writers similar to novelists because it forces them to reveal the so-called climax early in their materials.

Not knowing how to communicate well-especially how to write, or express ideas on paper-can reduce advancement opportunities for people in public relations.

The overriding purpose of a news release is

Trying to stimulate a "conversation" is a legitimate reason to send a social media release to a Website.

A new chief executive for your organization has been named, so the news release depends on the ________ factor for its news value.

The lead is the most critical component in the structure of a news release.

The rule regarding numbers indicates that numbers through ________ should be spelled out.

"Nourishing quotes" are quotes that count; they advance a story.

When you're asked to write for a reader versus for a listener, what should you remember?

Knowing differences in writing for the eye and for the eye and ear is critical if you expect to be an effective public relations writer.

Proper use of style indicates the level of competency and professionalism of writers and organizations submitting material to a media editor.

"Boiler plate" in a news release provides the date and place from which a news release is written.

In public relations writing, ________ is often maligned but valuable and earns the "granddaddy of public relations writing vehicles" award.

At one time, an organization that issued a release that had no news to announce would have lost credibility, but the Internet has changed that.

Rudolf Flesch suggested that readability comes down to writing that is easily understood by a targeted audience.

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters