Question 1

Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?

Accepted Answer

A)  encompasses more clear objectives 
B)  encompasses a more managerial approach 
C)  encompasses more implementation of a predetermined plan 
D)  encompasses more scientific evaluation 
A)  encompasses more clear objectives 
B)  encompasses a more managerial approach 
C)  encompasses more implementation of a predetermined plan 
D)  encompasses more scientific evaluation B

Question 2

Because there are so many different publics, public relations professionals often serve as mediators between management and the constituent groups upon whom organizations depend.

Accepted Answer

A) True 
 B)False  True

Question 3

A 2004 study of agency, corporate, and nonprofit public relations leaders sponsored by search firm Heyman Associates reported seven areas that characerize a successful public relations career. What are those areas?

Accepted Answer

1. Diversity of experience
2. Performance
3. Communications skills
4. Relationship building
5. Proactivity and passion
6. Teamliness
7. Intangibles such as personality, likeability and chemistry

Question 4

Describe spin and explain why its most virulent form is not part of public relations.

Accepted Answer

Spin is the distinctive interpretation o

Question 5

A function related to public relations that includes creating sales literature, meeting displays and promotions is

Accepted Answer

A)  media relations. 
B)  publicity. 
C)  marketing communications. 
D)  investor relations. 
A)  media relations. 
B)  publicity. 
C)  marketing communications. 
D)  investor relations.

Question 6

Which of the following is NOT among six requisite "attitudes" an effective public relations practitioner should have?

Accepted Answer

A)  to have a counseling orientation 
B)  to project an aura of skepticism 
C)  to do the right thing 
D)  to be risk averse 
A)  to have a counseling orientation 
B)  to project an aura of skepticism 
C)  to do the right thing 
D)  to be risk averse

Question 7

Publics that are classified as internal publics include

Accepted Answer

A)  stockholders and the board of directors 
B)  customers and suppliers 
C)  legislators and the general public 
D)  senior citizens and homosexuals 
A)  stockholders and the board of directors 
B)  customers and suppliers 
C)  legislators and the general public 
D)  senior citizens and homosexuals

Question 8

Annual revenue for the PR industry is estimated at well under $1 billion dollars.

Accepted Answer

A) True 
 B)False

Question 9

List and briefly describe the technical skills that are important to the practice of public relations.

Accepted Answer

1. Knowledge of the field - what public

Question 10

What is the cardinal rule for public relations practitioners?

Accepted Answer

A)  never, ever lie 
B)  don't get caught 
C)  spin the issue to sway public opinion 
D)  be considerate of how your words will influence the public 
A)  never, ever lie 
B)  don't get caught 
C)  spin the issue to sway public opinion 
D)  be considerate of how your words will influence the public

Question 11

To develop a public relations program, which process approach would you choose for a client, and why?

Accepted Answer

• John Marston's R-A-C-E formula to infl

Question 12

As interpreters of the public for management, public relations professionals need to learn what the public senses about the organization and alert management to those findings.

Accepted Answer

A) True 
 B)False

Question 13

Describe what the role of interpreter in public relations entails.

Accepted Answer

To explain philosophies, polic

Question 14

The government affairs function of public relations

Accepted Answer

A)  deals with customers who want sales information. 
B)  deals with officials at the local, state, and federal levels. 
C)  deals with investors who want information about the annual meeting. 
D)  deals with behavioral beliefs. 
A)  deals with customers who want sales information. 
B)  deals with officials at the local, state, and federal levels. 
C)  deals with investors who want information about the annual meeting. 
D)  deals with behavioral beliefs.

Question 15

Public relations consultants for politicians should point out the importance of the uncommitted public because

Accepted Answer

A)  that public rarely decides to vote. 
B)  that public can swing a vote. 
C)  that public is the most difficult to persuade. 
D)  that public needs to have their beliefs reinforced. 
A)  that public rarely decides to vote. 
B)  that public can swing a vote. 
C)  that public is the most difficult to persuade. 
D)  that public needs to have their beliefs reinforced.

Question 16

Regardless of what definition you choose for public relations, Fraser Seitel contends that in order to be successful, professionals must always have a planned process to influence attitudes and actions of the targeted public.

Accepted Answer

A) True 
 B)False

Question 17

A major difference between public relations and marketing/advertising is

Accepted Answer

A)  marketing and advertising promote an organization 
B)  public relations promotes an entire organization, including its people, products, and services 
C)  marketing and advertising promote an organization's individuals rather than its products or services 
D)  public relations promotes only a product or a service 
A)  marketing and advertising promote an organization 
B)  public relations promotes an entire organization, including its people, products, and services 
C)  marketing and advertising promote an organization's individuals rather than its products or services 
D)  public relations promotes only a product or a service

Question 18

An indication of the heightened stature of public relations is the increased desire of companies, nonprofits, governments, religious institutions, sports teams and leagues, and arts organizations to communicate their stories.

Accepted Answer

A) True 
 B)False

Question 19

External publics for publicly traded companies include the board of directors and shareowners.

Accepted Answer

A) True 
 B)False

Question 20

GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to

Accepted Answer

A)  interpret and convey to management what the public really thinks. 
B)  interpret and convey to the public why management feels the way is does. 
C)  interpret how corporate influence can change public opinion. 
D)  interpret how public influence can be ignored if it is in the best interest of shareowners. 
A)  interpret and convey to management what the public really thinks. 
B)  interpret and convey to the public why management feels the way is does. 
C)  interpret how corporate influence can change public opinion. 
D)  interpret how public influence can be ignored if it is in the best interest of shareowners.

Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?

Because there are so many different publics, public relations professionals often serve as mediators between management and the constituent groups upon whom organizations depend.

A 2004 study of agency, corporate, and nonprofit public relations leaders sponsored by search firm Heyman Associates reported seven areas that characerize a successful public relations career. What are those areas?

Describe spin and explain why its most virulent form is not part of public relations.

A function related to public relations that includes creating sales literature, meeting displays and promotions is

Which of the following is NOT among six requisite "attitudes" an effective public relations practitioner should have?

Publics that are classified as internal publics include

Annual revenue for the PR industry is estimated at well under $1 billion dollars.

List and briefly describe the technical skills that are important to the practice of public relations.

What is the cardinal rule for public relations practitioners?

To develop a public relations program, which process approach would you choose for a client, and why?

As interpreters of the public for management, public relations professionals need to learn what the public senses about the organization and alert management to those findings.

Describe what the role of interpreter in public relations entails.

The government affairs function of public relations

Public relations consultants for politicians should point out the importance of the uncommitted public because

Regardless of what definition you choose for public relations, Fraser Seitel contends that in order to be successful, professionals must always have a planned process to influence attitudes and actions of the targeted public.

A major difference between public relations and marketing/advertising is

An indication of the heightened stature of public relations is the increased desire of companies, nonprofits, governments, religious institutions, sports teams and leagues, and arts organizations to communicate their stories.

External publics for publicly traded companies include the board of directors and shareowners.

GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Public Relations Writing

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters

Exam 1: What Is Public Relations, Anyway?

Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?

Because there are so many different publics, public relations professionals often serve as mediators between management and the constituent groups upon whom organizations depend.

A 2004 study of agency, corporate, and nonprofit public relations leaders sponsored by search firm Heyman Associates reported seven areas that characerize a successful public relations career. What are those areas?

Describe spin and explain why its most virulent form is not part of public relations.

A function related to public relations that includes creating sales literature, meeting displays and promotions is

Which of the following is NOT among six requisite "attitudes" an effective public relations practitioner should have?

Publics that are classified as internal publics include

Annual revenue for the PR industry is estimated at well under $1 billion dollars.

List and briefly describe the technical skills that are important to the practice of public relations.

What is the cardinal rule for public relations practitioners?

To develop a public relations program, which process approach would you choose for a client, and why?

As interpreters of the public for management, public relations professionals need to learn what the public senses about the organization and alert management to those findings.

Describe what the role of interpreter in public relations entails.

The government affairs function of public relations

Public relations consultants for politicians should point out the importance of the uncommitted public because

Regardless of what definition you choose for public relations, Fraser Seitel contends that in order to be successful, professionals must always have a planned process to influence attitudes and actions of the targeted public.

A major difference between public relations and marketing/advertising is

An indication of the heightened stature of public relations is the increased desire of companies, nonprofits, governments, religious institutions, sports teams and leagues, and arts organizations to communicate their stories.

External publics for publicly traded companies include the board of directors and shareowners.

GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Public Relations Writing

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters