Question 1

Which of the following is true of Internet news releases?

Accepted Answer

A)  They should not be sent via e-mail. 
B)  Succinctness and brevity are essential. 
C)  They should be sent via "snail mail". 
D)  They can ignore newsworthiness criteria. 
A)  They should not be sent via e-mail. 
B)  Succinctness and brevity are essential. 
C)  They should be sent via "snail mail". 
D)  They can ignore newsworthiness criteria.

Question 2

Which of the following is NOT part of Sir Winston Churchill's writing formula?

Accepted Answer

A)  Get straight to the point. 
B)  Use complex words. 
C)  Paint pictures. 
D)  Tell the truth. 
A)  Get straight to the point. 
B)  Use complex words. 
C)  Paint pictures. 
D)  Tell the truth.

Question 3

According to Rudolf Flesch, keys to making writing more readable include all EXCEPT

Accepted Answer

A)  Use language readers understand. 
B)  Use brief, clear sentences. 
C)  Use words that demonstrate your knowledge of languages other than English. 
D)  Cover only one item per paragraph. 
A)  Use language readers understand. 
B)  Use brief, clear sentences. 
C)  Use words that demonstrate your knowledge of languages other than English. 
D)  Cover only one item per paragraph.

Question 4

Which of the following is a major challenge of writing for a listener?

Accepted Answer

A)  providing lots of statistics 
B)  grabbing the attention of the listener quickly 
C)  providing information that is easily reviewed 
D)  presenting lots of incidentals 
A)  providing lots of statistics 
B)  grabbing the attention of the listener quickly 
C)  providing information that is easily reviewed 
D)  presenting lots of incidentals

Question 5

Which of the following is a time-honored essential that will help news releases get considered for inclusion in print?

Accepted Answer

A)  Relevance to the readers of the target media 
B)  Inclusion of different subjects as possible 
C)  Use of buzzwords and hyperbole 
D)  Use of inflated superlatives in quotes 
A)  Relevance to the readers of the target media 
B)  Inclusion of different subjects as possible 
C)  Use of buzzwords and hyperbole 
D)  Use of inflated superlatives in quotes

Question 6

An advantage listeners have over readers is the ease of comprehending what they hear.

Accepted Answer

A) True 
 B)False

Question 7

Of the following items, which one should a professional news release NOT include?

Accepted Answer

A)  clear focus on one central subject 
B)  items of proven news value 
C)  hyperbole 
D)  a "boilerplate" 
A)  clear focus on one central subject 
B)  items of proven news value 
C)  hyperbole 
D)  a "boilerplate"

Question 8

A news release that makes an announcement that affects society depends on impact for its newsworthiness.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following does NOT conform to the rules of writing Internet news releases?

Accepted Answer

A)  List only one reporter on the "to" line. 
B)  Limit the length of the email.. 
C)  Remember readability. 
D)  List several reporters on the "to" line. 
A)  List only one reporter on the "to" line. 
B)  Limit the length of the email.. 
C)  Remember readability. 
D)  List several reporters on the "to" line.

Question 10

Flesch advocated leaving out the word "that"
to make writing more readable.

Accepted Answer

A) True 
 B)False

Question 11

Newsworthy, localized news releases stand a better chance of being considered by editors.

Accepted Answer

A) True 
 B)False

Question 12

The key to the practice of public relations remains

Accepted Answer

A)  knowing protocol in international relations. 
B)  navigating the politics of bureaucracies. 
C)  communicating effectively in writing and speaking. 
D)  setting goals and objectives. 
A)  knowing protocol in international relations. 
B)  navigating the politics of bureaucracies. 
C)  communicating effectively in writing and speaking. 
D)  setting goals and objectives.

Question 13

Hammering home the headline and following the 5W format are among requisites for an Internet news release.

Accepted Answer

A) True 
 B)False

Question 14

Most public relations teachers, supervisors and executive recruiters indicate that

Accepted Answer

A)  public relations people excel at writing well. 
B)  public relations people, largely, are horrible writers. 
C)  public relations people ignore opportunities to improve their writing skills. 
D)  public relations people fail to recognize the added value knowing how to write will have for their career. 
A)  public relations people excel at writing well. 
B)  public relations people, largely, are horrible writers. 
C)  public relations people ignore opportunities to improve their writing skills. 
D)  public relations people fail to recognize the added value knowing how to write will have for their career.

Question 15

The style for capitalization writers in public relations follow is

Accepted Answer

A)  up style. 
B)  down style. 
C)  mid-English style. 
D)  abbreviated style. 
A)  up style. 
B)  down style. 
C)  mid-English style. 
D)  abbreviated style.

Question 16

An advantage readers have over listeners is time to ponder the words they encounter.

Accepted Answer

A) True 
 B)False

Question 17

A major element that helps media editors decide whether to read a news release is

Accepted Answer

A)  how closely public relations writers follow accepted news release format. 
B)  how much attention is given to localizing the material. 
C)  a clear indication of the release date. 
D)  whom to contact if there are questions. 
A)  how closely public relations writers follow accepted news release format. 
B)  how much attention is given to localizing the material. 
C)  a clear indication of the release date. 
D)  whom to contact if there are questions.

Question 18

Which of the following is NOT fundamental to effective writing?

Accepted Answer

A)  to think before writing 
B)  to draft and redraft till you have a polished, finished product 
C)  to write your material for all audiences rather than one specific audience 
D)  to write tightly 
A)  to think before writing 
B)  to draft and redraft till you have a polished, finished product 
C)  to write your material for all audiences rather than one specific audience 
D)  to write tightly

Question 19

The news style that most public relations writers follow has been established by the

Accepted Answer

A)  American Psychology Association. 
B)  New York Times. 
C)  Associated Press. 
D)  B & C 
A)  American Psychology Association. 
B)  New York Times. 
C)  Associated Press. 
D)  B & C

Which of the following is true of Internet news releases?

Which of the following is NOT part of Sir Winston Churchill's writing formula?

According to Rudolf Flesch, keys to making writing more readable include all EXCEPT

Which of the following is a major challenge of writing for a listener?

Which of the following is a time-honored essential that will help news releases get considered for inclusion in print?

An advantage listeners have over readers is the ease of comprehending what they hear.

Of the following items, which one should a professional news release NOT include?

A news release that makes an announcement that affects society depends on impact for its newsworthiness.

Which of the following does NOT conform to the rules of writing Internet news releases?

Flesch advocated leaving out the word "that" to make writing more readable.

Newsworthy, localized news releases stand a better chance of being considered by editors.

The key to the practice of public relations remains

Hammering home the headline and following the 5W format are among requisites for an Internet news release.

Most public relations teachers, supervisors and executive recruiters indicate that

The style for capitalization writers in public relations follow is

An advantage readers have over listeners is time to ponder the words they encounter.

A major element that helps media editors decide whether to read a news release is

Which of the following is NOT fundamental to effective writing?

The news style that most public relations writers follow has been established by the

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters

Exam 15: Public Relations Writing

Which of the following is true of Internet news releases?

Which of the following is NOT part of Sir Winston Churchill's writing formula?

According to Rudolf Flesch, keys to making writing more readable include all EXCEPT

Which of the following is a major challenge of writing for a listener?

Which of the following is a time-honored essential that will help news releases get considered for inclusion in print?

An advantage listeners have over readers is the ease of comprehending what they hear.

Of the following items, which one should a professional news release NOT include?

A news release that makes an announcement that affects society depends on impact for its newsworthiness.

Which of the following does NOT conform to the rules of writing Internet news releases?

Flesch advocated leaving out the word "that" to make writing more readable.

Newsworthy, localized news releases stand a better chance of being considered by editors.

The key to the practice of public relations remains

Hammering home the headline and following the 5W format are among requisites for an Internet news release.

Most public relations teachers, supervisors and executive recruiters indicate that

The style for capitalization writers in public relations follow is

An advantage readers have over listeners is time to ponder the words they encounter.

A major element that helps media editors decide whether to read a news release is

Which of the following is NOT fundamental to effective writing?

The news style that most public relations writers follow has been established by the

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters