Exam 1: What Is Public Relations, Anyway?

In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders?

Which is NOT a key technical skill a public relations professional should possess?

The strength of the public relations field stems from

Savvy individuals and institutions must recognize the importance

John Galliano, creative director of the Dior fashion house, was fired because

The American Management Association adapted the following definition for the function: "Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

Which of the following has increased the interdependence between people and organizations and the concern in organizations for managing extensive webs of interrelationships?

Twisting messages to create the impression of performance is

Media relations is the fundamental public relations skills, because dealing with the press is more important than writing.

In March 2012, the Public Relations Society of America reached a common definition for public relations. Which of the following represents the winning definition?

Counter the claim that public relations is a dying industry.

The fundamental mandate of public relations is

Applying the widely repeated definition of public relations developed by the late Denny Griswold, to serve an organization properly, practitioners ought to serve as

To effectively communicate with a public, it is important to recognize that