Exam 7: Market Segmentation and Target Marketing

What is the strategy called when companies tailor their marketing activities to homogeneous groups?

A group of people who have similar needs that can be satisfied by a product or service as well as have the resources and willingness to purchase the product or service are called

A brand is "democratized"if customers can control the marketing of the brand through an online consumer voting process.

A home improvement retailer targeting dual-income, traditional families clustering in suburbia is using

When firms use one marketing strategy to target a broad range of consumers, they practise

What is a database-driven marketing system that tracks a consumer's behaviour to determine his or her interests and then serves ads to that person relevant to those interests called?

Describe a target market for single-serve frozen dinners in terms of demographics, geographics, and psychographics.

When is mass marketing most appropriate?

CIBC recently repositioned itself as a more flexible, more personal banking option.

Identify and explain the three steps of segmentation.

When a company describes the ideal customer around which it plans to devise and deliver its marketing strategy, it has developed a

An organization that practises ________ marketing implements one basic strategy to appeal to a broad range of consumers.

Chocolates packaged in a red, heart-shaped box are an example of a product developed because of

The Lexus campaign appealing to "bold achievers" is an example of a psychographic segmentation strategy.

On the basis of consumer taste tests, Diet Pepsi advertises that consumers prefer the taste of its product to the taste of Diet Coke. What type of positioning strategy is this?

Explain and give an example of how a technical innovation strategy could be used.

Which of the following is an example of a demographic variable?

Most mass markets are divided into smaller homogeneous groups with similar needs. This practice is known as

Mass marketing is appropriate for a hotel chain.

In terms of demographic trends in Canada, it can be said that