Exam 7: Market Segmentation and Target Marketing

The target market profile, or description of a market segment, can be based on any combination of demographic, psychographic, geographic, and behaviour response variables deemed to be relevant.

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Question 1

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Explain how a car manufacturer who becomes the first to market an electric car could use four different positioning strategies.

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Question 2

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The first electric car to market could be positioned as a brand leader because it is the original in the electric car niche. The car could also be positioned under technological innovation, focusing on the unique attributes and benefits in terms of no emissions and no gas expense. Lifestyle positioning could be used by connecting the electric car with customers who are concerned about their carbon footprint.

Panasonic advertises their small appliances as "slightly ahead of our time."This is an example of

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Question 3

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Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product.

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Question 4

What is micromarketing? Provide an explanation of this concept and give an example of a product or service that is suited to this strategy.

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Question 5

A sound mass marketing strategy should

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Question 6

Many mainstream customers are attracted to niche marketing efforts.

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Question 7

Snowboarding equipment is targeted at men and women aged 10-30 years. This target market is described in terms of

(Multiple Choice)

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Question 8

An Ontario pickle manufacturer only sells regular baby dill pickles in Toronto. He is practising

(Multiple Choice)

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Question 9

Tetley Canada, with its unique, round teabag, practises a ________ positioning strategy.

(Multiple Choice)

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Question 10

Technology is proving to be a critical facilitator in marketing activities today. Describe and give examples of three different ways that technology can be used to enhance the effectiveness of marketing activities.

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Question 11

The battle between the market leader and the challenger in the battery market (Duracell and Energizer) is an example of ________ positioning.

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Question 12

What variables are included in the following customer profile? Age 45-60, female, income over $100,000, professional, university educated, living in large urban city, environmentally and socially conscious, interested in new technology.

(Multiple Choice)

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Question 13

Unilever's Axe Spray and the associated advertising to attract older male customers is an attempt to

(Multiple Choice)

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Question 14

The degree of brand loyalty is important to consider in a segmentation strategy. What kind of segmentation variable is loyalty?

(Multiple Choice)

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Question 15

Describe, using examples, how a shampoo would use both product differentiation positioning or lifestyle positioning effectively.

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Question 16

Four kinds of segmentation are described in your text. Identify each of these, describe them, and provide an example of a product, service, company, or brand that demonstrates each.

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Question 17

Canada can be divided into five distinct areas. Define these regions and explain the circumstances under which a different strategy may be deployed based on regional differences, using an example from the text.

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Question 18

Henry Ford's introduction of the Model "T"was the first example of mass customization.

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Question 19

Ford wants its trucks to be known for their rugged durability. This describes the ________ for the product.

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Question 20

Showing 1 - 20 of 100

The target market profile, or description of a market segment, can be based on any combination of demographic, psychographic, geographic, and behaviour response variables deemed to be relevant.

Explain how a car manufacturer who becomes the first to market an electric car could use four different positioning strategies.

Panasonic advertises their small appliances as "slightly ahead of our time."This is an example of

Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product.

What is micromarketing? Provide an explanation of this concept and give an example of a product or service that is suited to this strategy.

A sound mass marketing strategy should

Many mainstream customers are attracted to niche marketing efforts.

Snowboarding equipment is targeted at men and women aged 10-30 years. This target market is described in terms of

An Ontario pickle manufacturer only sells regular baby dill pickles in Toronto. He is practising

Tetley Canada, with its unique, round teabag, practises a ________ positioning strategy.

Technology is proving to be a critical facilitator in marketing activities today. Describe and give examples of three different ways that technology can be used to enhance the effectiveness of marketing activities.

The battle between the market leader and the challenger in the battery market (Duracell and Energizer) is an example of ________ positioning.

What variables are included in the following customer profile? Age 45-60, female, income over $100,000, professional, university educated, living in large urban city, environmentally and socially conscious, interested in new technology.

Unilever's Axe Spray and the associated advertising to attract older male customers is an attempt to

The degree of brand loyalty is important to consider in a segmentation strategy. What kind of segmentation variable is loyalty?

Describe, using examples, how a shampoo would use both product differentiation positioning or lifestyle positioning effectively.

Four kinds of segmentation are described in your text. Identify each of these, describe them, and provide an example of a product, service, company, or brand that demonstrates each.

Canada can be divided into five distinct areas. Define these regions and explain the circumstances under which a different strategy may be deployed based on regional differences, using an example from the text.

Henry Ford's introduction of the Model "T"was the first example of mass customization.

Ford wants its trucks to be known for their rugged durability. This describes the ________ for the product.

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