Exam 4: Step Two: Analyze the Audience

Individualist cultures are characterized by all of the following, EXCEPT:

Explain the meaning of demographics and explain how you can use an audience's demographics to create an effective communication strategy. Identify a particular audience, the purposes for communicating, and briefly explain the content of your message in your answer.

Prospective employers want to know whether you can do the job they have to offer. To put it bluntly, they want to know what you can do for them, not what they can do for you.

If you begin your message with an attempt to establish common ground, you are trying to show that you and your audience share some commonalities of belief that should reduce its resistance to the content and purpose of your communication.

Two strategies for dealing with __________audiences are "layering" a written document so that different sections are aimed at different audiences and "democratizing" your message so that all audiences can understand all parts of it.