Question 1

As communication changes from interpersonal communication through group and public to mass communication, which of the following occurs?

Accepted Answer

A)  Feedback lessens, until, in mass communication there is no longer any feedback possible. 
B)  Receivers become more heterogeneous and are physically distanced from senders. 
C)  Audience adaptation becomes less and less important. 
D)  All of the above 
A)  Feedback lessens, until, in mass communication there is no longer any feedback possible. 
B)  Receivers become more heterogeneous and are physically distanced from senders. 
C)  Audience adaptation becomes less and less important. 
D)  All of the above

Question 2

According to professional Webpage designer Jacob Nielsen, which of the following should Webpage designers spend most time thinking about

Accepted Answer

A)  novelty. 
B)  color contrast. 
C)  elaborate links to other sites. 
D)  usability. 
A)  novelty. 
B)  color contrast. 
C)  elaborate links to other sites. 
D)  usability.

Question 3

The American public's involvement with the language of TV is changing the language of newspapers, books, and magazines.

Accepted Answer

A) True 
 B)False

Question 4

The more elaborate the graphics, the more effective a Webpage will be.

Accepted Answer

A) True 
 B)False

Question 5

The term, spiral of silence, is a description of the frequency of speech of characters on TV dramas, with women speaking less than men.

Accepted Answer

A) True 
 B)False

Question 6

Hegemony means that a text has multiple meanings for each individual who is exposed to it.

Accepted Answer

A) True 
 B)False

Question 7

Define mass communication. Describe its three characteristics.

Accepted Answer

Mass communication refers to the process

Question 8

According to the obstinate audience theory, media effects are long-lasting and powerful.

Accepted Answer

A) True 
 B)False

Question 9

One of the most positive effects of new media is that audience fragmentation is no longer a problem.

Accepted Answer

A) True 
 B)False

Question 10

Using reenactments in TV newscasts presents no ethical problems.

Accepted Answer

A) True 
 B)False

Question 11

Research shows that Internet users are much more socially isolated than those who are not users.

Accepted Answer

A) True 
 B)False

Question 12

According to McLuhan, print media are linear while television is mosaic.

Accepted Answer

A) True 
 B)False

Question 13

Give an example of selective exposure, selective attention, selective perception, and selective retention.

Accepted Answer

Selective Exposure: This refers to the p

Question 14

Which is the best example of selective retention?

Accepted Answer

A)  Tom is a socialist so he turns off the TV when any political messages come on that deviate from his view. 
B)  While watching the news, Tea lets her mind wander, only looking at the scene when the handsome weatherman comes on. 
C)  Shanequa and Sean watch the President. She thinks the President supports the transportation bill. He thinks the President is against it. 
D)  An hour after the news is over, neither Tea, Shanequa, nor Sean remembers more than three or four stories. 
A)  Tom is a socialist so he turns off the TV when any political messages come on that deviate from his view. 
B)  While watching the news, Tea lets her mind wander, only looking at the scene when the handsome weatherman comes on. 
C)  Shanequa and Sean watch the President. She thinks the President supports the transportation bill. He thinks the President is against it. 
D)  An hour after the news is over, neither Tea, Shanequa, nor Sean remembers more than three or four stories.

Question 15

The presence of competing media messages is a source of noise in the mass communication context.

Accepted Answer

A) True 
 B)False

Question 16

According to McLuhan, television is cool medium while radio is a hot medium.

Accepted Answer

A) True 
 B)False

Question 17

What are the defining characteristics of television as a medium? How does the logic of television affect our expectations of other media and of the world in	general?

Accepted Answer

The defining characteristics of televisi

Question 18

Which of the following is the best example of cultural transmission by the media?

Accepted Answer

A)  A book that details a country's history 
B)  The evening news 
C)  A "talking head" news commentary 
D)  A TV sitcom 
A)  A book that details a country's history 
B)  The evening news 
C)  A "talking head" news commentary 
D)  A TV sitcom

Question 19

The term Web 2.0 refers to an outmoded form of communication with little interactivity.

Accepted Answer

A) True 
 B)False

Question 20

Television has destroyed the American public's beliefs in ideal norms.

Accepted Answer

A) True 
 B)False

As communication changes from interpersonal communication through group and public to mass communication, which of the following occurs?

According to professional Webpage designer Jacob Nielsen, which of the following should Webpage designers spend most time thinking about

The American public's involvement with the language of TV is changing the language of newspapers, books, and magazines.

The more elaborate the graphics, the more effective a Webpage will be.

The term, spiral of silence, is a description of the frequency of speech of characters on TV dramas, with women speaking less than men.

Hegemony means that a text has multiple meanings for each individual who is exposed to it.

Define mass communication. Describe its three characteristics.

According to the obstinate audience theory, media effects are long-lasting and powerful.

One of the most positive effects of new media is that audience fragmentation is no longer a problem.

Using reenactments in TV newscasts presents no ethical problems.

Research shows that Internet users are much more socially isolated than those who are not users.

According to McLuhan, print media are linear while television is mosaic.

Give an example of selective exposure, selective attention, selective perception, and selective retention.

Which is the best example of selective retention?

The presence of competing media messages is a source of noise in the mass communication context.

According to McLuhan, television is cool medium while radio is a hot medium.

What are the defining characteristics of television as a medium? How does the logic of television affect our expectations of other media and of the world in general?

Which of the following is the best example of cultural transmission by the media?

The term Web 2.0 refers to an outmoded form of communication with little interactivity.

Television has destroyed the American public's beliefs in ideal norms.

Historical Foundations

Definitions, Models, and Perspectives

Decoding Messages: Listening and Perception

Encoding Messages: Spoken Language

Encoding Messages: Nonverbal Communication

Interpersonal Communication

Group Communication

Organizational Communication

Public Communication

Preparing and Presenting Public Speeches

Intercultural Communication

Methods of Discovery

Filters

Exam 11: Communication and the Media

As communication changes from interpersonal communication through group and public to mass communication, which of the following occurs?

According to professional Webpage designer Jacob Nielsen, which of the following should Webpage designers spend most time thinking about

The American public's involvement with the language of TV is changing the language of newspapers, books, and magazines.

The more elaborate the graphics, the more effective a Webpage will be.

The term, spiral of silence, is a description of the frequency of speech of characters on TV dramas, with women speaking less than men.

Hegemony means that a text has multiple meanings for each individual who is exposed to it.

Define mass communication. Describe its three characteristics.

According to the obstinate audience theory, media effects are long-lasting and powerful.

One of the most positive effects of new media is that audience fragmentation is no longer a problem.

Using reenactments in TV newscasts presents no ethical problems.

Research shows that Internet users are much more socially isolated than those who are not users.

According to McLuhan, print media are linear while television is mosaic.

Give an example of selective exposure, selective attention, selective perception, and selective retention.

Which is the best example of selective retention?

The presence of competing media messages is a source of noise in the mass communication context.

According to McLuhan, television is cool medium while radio is a hot medium.

What are the defining characteristics of television as a medium? How does the logic of television affect our expectations of other media and of the world in general?

Which of the following is the best example of cultural transmission by the media?

The term Web 2.0 refers to an outmoded form of communication with little interactivity.

Television has destroyed the American public's beliefs in ideal norms.

Historical Foundations

Definitions, Models, and Perspectives

Decoding Messages: Listening and Perception

Encoding Messages: Spoken Language

Encoding Messages: Nonverbal Communication

Interpersonal Communication

Group Communication

Organizational Communication

Public Communication

Preparing and Presenting Public Speeches

Intercultural Communication

Methods of Discovery

Filters