Question 1

Which research method did Conquergood's study of gangs in Chicago use?

Accepted Answer

A)  survey research 
B)  experimental 
C)  ethnography 
D)  performance studies 
A)  survey research 
B)  experimental 
C)  ethnography 
D)  performance studies C

Question 2

Vignes used which method in conducting her study of the Katrina survivors?

Accepted Answer

A)  Questionnaire 
B)  Content analysis of open-ended responses 
C)  Survey 
D)  Performance Research 
A)  Questionnaire 
B)  Content analysis of open-ended responses 
C)  Survey 
D)  Performance Research D

Question 3

Ray's study showed that

Accepted Answer

A)  women never tried to gain the right to vote. 
B)  most people today don't believe women should be voting. 
C)  real social change, such as women earning the right to vote, requires hard work and overcoming obstacles. 
D)  before earning the vote, women would dress up like men to try to register to vote. 
A)  women never tried to gain the right to vote. 
B)  most people today don't believe women should be voting. 
C)  real social change, such as women earning the right to vote, requires hard work and overcoming obstacles. 
D)  before earning the vote, women would dress up like men to try to register to vote. C

Question 4

The text describes researchers as "professional troublemakers." Explain what is meant by this statement.

Accepted Answer

The term "professional troublemakers" is

Question 5

Which statement does NOT characterize commonsense ways of knowing?

Accepted Answer

A)  People privilege their own experiences. 
B)  People tend to dismiss anything that contradicts what they've already decided is true. 
C)  People rely on simple heuristics. 
D)  People seldom accept the first reasonable explanation they come across. 
A)  People privilege their own experiences. 
B)  People tend to dismiss anything that contradicts what they've already decided is true. 
C)  People rely on simple heuristics. 
D)  People seldom accept the first reasonable explanation they come across.

Question 6

A study in which the critic looked at the way cultural products represent a culture's basic ideals and principles would be an example of

Accepted Answer

A)  Burkean dramatistic analysis. 
B)  unobtrusive measurement. 
C)  social movement study. 
D)  social values criticism. 
A)  Burkean dramatistic analysis. 
B)  unobtrusive measurement. 
C)  social movement study. 
D)  social values criticism.

Question 7

Ethnographers begin by making presuppositions about a culture and then test to see if those presuppositions are true.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following ways of investigating political communication is an example of ethnographic research?

Accepted Answer

A)  Volunteer to work in the campaign of a senate candidate and observe his/her behavior. 
B)  View videotapes of campaign ads and identify the themes used at various stages of the campaign. 
C)  Interview a representative group of politicians, asking them to describe and rate strategies used in the campaign. 
D)  Create two different ads, one that attacks a candidate's opponent and the other than gives positive information about the candidate; show the ads to randomly selected groups of viewers to see which is most effective. 
A)  Volunteer to work in the campaign of a senate candidate and observe his/her behavior. 
B)  View videotapes of campaign ads and identify the themes used at various stages of the campaign. 
C)  Interview a representative group of politicians, asking them to describe and rate strategies used in the campaign. 
D)  Create two different ads, one that attacks a candidate's opponent and the other than gives positive information about the candidate; show the ads to randomly selected groups of viewers to see which is most effective.

Question 9

Which of the following research questions most clearly calls for content analysis?

Accepted Answer

A)  Is racial tension increasing at a certain high school, as measured by graffiti? 
B)  How are conversational openings and closing structured? 
C)  What is the average number of violent acts on prime-time television? 
D)  How did Mario Cuomo use metaphor to reach multiple audiences in his keynote address at the l984 Democratic National Convention? 
A)  Is racial tension increasing at a certain high school, as measured by graffiti? 
B)  How are conversational openings and closing structured? 
C)  What is the average number of violent acts on prime-time television? 
D)  How did Mario Cuomo use metaphor to reach multiple audiences in his keynote address at the l984 Democratic National Convention?

Question 10

The research method that describes the content, structure, and function of everyday spoken interaction by examining samples of talk is called conversational analysis.

Accepted Answer

A) True 
 B)False

Question 11

According to your text, commonsense ways of knowing are often more careful and accurate than systematic ways of knowing.

Accepted Answer

A) True 
 B)False

Question 12

According to Ray, the only way a social movement is successful is if it causes immediate, objective change.

Accepted Answer

A) True 
 B)False

Question 13

Ethnographers generally conduct research under controlled, laboratory conditions.

Accepted Answer

A) True 
 B)False

Question 14

Which is NOT a characteristic of scholarly research?

Accepted Answer

A)  It uses simple heuristics 
B)  It is self critical 
C)  It is cyclical 
D)  It is self-correcting 
A)  It uses simple heuristics 
B)  It is self critical 
C)  It is cyclical 
D)  It is self-correcting

Question 15

The research method that focuses on measures of erosion and accretion is called unobtrusive methods.

Accepted Answer

A) True 
 B)False

Question 16

In general, Lee found that students liked robots that were fully developed.

Accepted Answer

A) True 
 B)False

Question 17

Heuristics are

Accepted Answer

A)  multistage methods used by professional scholars to test theories. 
B)  a way of drawing a representative sample for a research study. 
C)  simple rules that allow people to interpret information without a great deal of thought. 
D)  a systematic process of carefully evaluating incoming data by using current schema. 
A)  multistage methods used by professional scholars to test theories. 
B)  a way of drawing a representative sample for a research study. 
C)  simple rules that allow people to interpret information without a great deal of thought. 
D)  a systematic process of carefully evaluating incoming data by using current schema.

Question 18

Describe Vigne's study of Katrina victims. What research method did she use?

Accepted Answer

Vigne's study of Katrina victims focused

Question 19

When we say that research must be replicable, we mean

Accepted Answer

A)  researchers must avoid repeating earlier studies. 
B)  methods must be so objective that the same results would occur if it were conducted again. 
C)  research must always include a comparison between a treatment and a control group. 
D)  research involves inventive ingenuity. 
A)  researchers must avoid repeating earlier studies. 
B)  methods must be so objective that the same results would occur if it were conducted again. 
C)  research must always include a comparison between a treatment and a control group. 
D)  research involves inventive ingenuity.

Question 20

Describe the two studies on reality television. What research methods did each study use? How were they different?

Accepted Answer

The two studies on reality television th

Which research method did Conquergood's study of gangs in Chicago use?

Vignes used which method in conducting her study of the Katrina survivors?

Ray's study showed that

The text describes researchers as "professional troublemakers." Explain what is meant by this statement.

Which statement does NOT characterize commonsense ways of knowing?

A study in which the critic looked at the way cultural products represent a culture's basic ideals and principles would be an example of

Ethnographers begin by making presuppositions about a culture and then test to see if those presuppositions are true.

Which of the following ways of investigating political communication is an example of ethnographic research?

Which of the following research questions most clearly calls for content analysis?

The research method that describes the content, structure, and function of everyday spoken interaction by examining samples of talk is called conversational analysis.

According to your text, commonsense ways of knowing are often more careful and accurate than systematic ways of knowing.

According to Ray, the only way a social movement is successful is if it causes immediate, objective change.

Ethnographers generally conduct research under controlled, laboratory conditions.

Which is NOT a characteristic of scholarly research?

The research method that focuses on measures of erosion and accretion is called unobtrusive methods.

In general, Lee found that students liked robots that were fully developed.

Heuristics are

Describe Vigne's study of Katrina victims. What research method did she use?

When we say that research must be replicable, we mean

Describe the two studies on reality television. What research methods did each study use? How were they different?

Historical Foundations

Definitions, Models, and Perspectives

Decoding Messages: Listening and Perception

Encoding Messages: Spoken Language

Encoding Messages: Nonverbal Communication

Interpersonal Communication

Group Communication

Organizational Communication

Public Communication

Preparing and Presenting Public Speeches

Communication and the Media

Intercultural Communication

Filters

Exam 13: Methods of Discovery

Which research method did Conquergood's study of gangs in Chicago use?

Vignes used which method in conducting her study of the Katrina survivors?

Ray's study showed that

The text describes researchers as "professional troublemakers." Explain what is meant by this statement.

Which statement does NOT characterize commonsense ways of knowing?

A study in which the critic looked at the way cultural products represent a culture's basic ideals and principles would be an example of

Ethnographers begin by making presuppositions about a culture and then test to see if those presuppositions are true.

Which of the following ways of investigating political communication is an example of ethnographic research?

Which of the following research questions most clearly calls for content analysis?

The research method that describes the content, structure, and function of everyday spoken interaction by examining samples of talk is called conversational analysis.

According to your text, commonsense ways of knowing are often more careful and accurate than systematic ways of knowing.

According to Ray, the only way a social movement is successful is if it causes immediate, objective change.

Ethnographers generally conduct research under controlled, laboratory conditions.

Which is NOT a characteristic of scholarly research?

The research method that focuses on measures of erosion and accretion is called unobtrusive methods.

In general, Lee found that students liked robots that were fully developed.

Heuristics are

Describe Vigne's study of Katrina victims. What research method did she use?

When we say that research must be replicable, we mean

Describe the two studies on reality television. What research methods did each study use? How were they different?

Historical Foundations

Definitions, Models, and Perspectives

Decoding Messages: Listening and Perception

Encoding Messages: Spoken Language

Encoding Messages: Nonverbal Communication

Interpersonal Communication

Group Communication

Organizational Communication

Public Communication

Preparing and Presenting Public Speeches

Communication and the Media

Intercultural Communication

Filters