Exam 8: E-Commerce

-Referring to the accompanying figure, the merchant's Web server passes the information along to the payment processing system, which checks the ____.

Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors. -When checking the Web site stats, Elena sees that 40% of customers put items in their shopping cart, and then navigate away from the site. She wants to add an advertisement that appears only if the user closes the shopping cart window. She would use a(n) ____ ad.

The ____ stage of the transaction processing cycle is when the transaction data is processed.

Manufacturers use customer reviews to gain insight that can be used to improve their products.

Eddie is in charge of mobile communications for the Sports Today news program. He uses different strategies for distributing the messages to his mobile users, based on the nature of the message and who will be receiving the message. -Eddie also wants to use location-based m-commerce applications to tailor the sports news to where the user is physically located. This is an example of delivering m-commerce ____.

Eddie is in charge of mobile communications for the Sports Today news program. He uses different strategies for distributing the messages to his mobile users, based on the nature of the message and who will be receiving the message. -In partnership with TicketBuyer.com, Eddie is running a promotion where users will use ____ technologies to purchase tickets. The ticket is delivered to the cell phone. The user then presents his cell phone at the turnstile of the event.

Online ____________________ such as uBid.com provide a method for manufacturers to liquidate stock and consumers to find a good deal.

The electronic checkout system at Amazon.com is a(n) ____, as is the checkout system at your local bookstore.

Many B2C e-commerce businesses use the 3Cs approach for capturing the interest of the online community. This includes all of the following EXCEPT: ____.

Encryption uses high-level ____ to encode data so that it is unintelligible to all but the intended recipient.

A major influence on e-commerce, open standards are standards such as HTML and XML that provide opportunities for everyone, not just a select few. _________________________

Identify the letter of the choice that best matches the phrase or definition. -Encoding that makes data unintelligible for everyone except the recipient

Advertisers are abandoning online and moving to print, dramatically improving traditional newspapers' ability to make a profit.

The two most popular Web server applications are ____, which owns 47 percent of market share, and Microsoft Internet Information Services (IIS), which owns 25 percent.

____________________ started as an online bookstore before expanding into other products, and is a pioneer of e-commerce that sets the standard for online transactions.

E-commerce and all other transaction processing systems share a common set of activities called the transaction processing cycle. Please list and describe the six steps of the transaction processing cycle.

There are many influences that have propelled e-commerce. The tutorial listed 12 major influences on e-commerce over the last decade. Please name 8 of the major influences, and include a short description of each.

-Referring to the accompanying figure, using a secure encrypted connection, the ____ enters the account information in a Web form and submits it.

____________________ uses private communications networks called value-added networks (VANs) to transmit standardized transaction data between business partners and suppliers.

Maxwell is in charge of making technology purchases for his company. He is compiling a list of all the software requests he has received and assigning them categories for budgeting purposes. -Maxwell has also received a request to purchase Adobe Photoshop so that the Marketing department can easily make changes to the logos and other graphics on the Web site. This software falls into the ____ category.