Exam 8: E-Commerce

Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors. -During her research, Elena finds one type of ad that she is philosophically against. The ____ ad appears as if it is a Windows dialog box, and tricks the user into clicking it.

____ e-commerce often connects manufacturers directly with consumers, cutting out the middleman.

Demand planning involves producing and making logistical arrangements to ensure that you are able to meet the forecasted demand. _________________________

____ is credited with having created a market for online mobile applications and services.

Identify the letter of the choice that best matches the phrase or definition. -Banner ad that incorporates video clips

Electronically executing business transactions predates the Internet.

____ e-commerce makes use of the Web to connect individual consumers directly with sellers to purchase products.

Both an order processing system and a purchasing system are composed of subsystems that interact to address the needs of an organization.

The two primary categories of TPS are order processing systems and marketing systems. _________________________

Identify the letter of the choice that best matches the phrase or definition. -Full-page ad displayed prior to progressing to the requested content

Identify the letter of the choice that best matches the phrase or definition. -Ad that floats across the screen above the Web page content

Books, digital music, computer software, and games sell easily on the Web.

Many B2B transactions take place over ____ networks.

All of the following Web sites offer customer reviews that you can read before making a purchase EXCEPT: ____.

____ processing includes capturing input data, making calculations, storing information in a database, and producing various forms of output such as receipts and purchase orders.

With online transaction processing the processing takes place at the point of sale.

B2C e-commerce levels the playing field between large and small businesses, making it much easier for new companies to enter a market and for small businesses to gain market share from large businesses.

An e-commerce ____ is a company that takes on some or all of the responsibility of setting up and maintaining an e-commerce system for a business or organization.

The next generation of cell phones, referred to as ____ phones, include the computational power, bandwidth, and functionality required for m-commerce.

To fully understand the benefits of e-commerce, you need to examine its fundamental purpose: to entertain users.