Exam 8: E-Commerce

Online clearinghouses, Web auctions, and marketplaces provide a platform for ____ to sell their products and belongings.

A major influence on e-commerce, ____________________ is a search engine used by more than 30% of the Internet population.

An e-cash system provides a method for making e-commerce transactions in circumstances where the seller cannot process a credit card or the buyer does not own a credit card.

Identify the letter of the choice that best matches the phrase or definition. -Rectangular area embedded in the Web page content for advertising

Supply fulfillment is the process of getting the product or service to the customer. _________________________

____ ads are ads specifically selected and placed to match the content of a Web page-and hopefully the interests of the person viewing the page.

Web sites such as mySimon.com, DealTime.com, bizrate.com, and NexTag.com provide product ____ quotations from numerous e-tailers to help you to find the best deal.

In most e-commerce transactions, the customer typically pays with either a credit card number (B2C) or a merchant account number (B2B).

The process of buying or acquiring goods or services takes place in six distinct stages. Please name and describe each stage.

____ involves analyzing buying patterns and forecasting customer demand.

Graphics applications, such as Adobe ____, allow the Web developer to design and create the graphic elements that give a Web site its style and overall appearance.

User-generated content includes contributions to the online community by anyone and everyone via Web sites like Facebook and YouTube.

The buying stage of "____" would be if you spy an ad on the Web for a smart phone that doubles as a GPS navigation system. That is something you simply must have.

The buying stage of "____" could consist of your searching the Web for handsets and service providers offering the best price with the best reputation.

____ refers to wireless technology that helped move e-commerce from desktops to mobile devices.

The words Internet and Web are part of the definition of e-commerce.

Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors. -Rainmaker teas has a logo for each category of tea, and in keeping with the rain/sky theme, the logo for the white teas is a white cloud. Elena plans to have a white cloud with some promotional information float across the screen. This is an example of a(n) ____ ad.

Identify the letter of the choice that best matches the phrase or definition. -Appears to be a Windows dialog box and tricks the user to click it

A(n) ____________________ is a type of electronic business card that is attached to Internet transaction data to verify the sender of the data.

A major influence on e-commerce, Yahoo AdWords is today's biggest online advertising vehicle, generating over $21 billion in revenues in 2008. _________________________