Exam 8: E-Commerce

At current growth rates, e-commerce sales will soon make up more than half of B2C sales and one-tenth of retail sales, and will double in amount from 2009 to 2012 up to $335 billion.

Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors. -Another ad that Elena wants to use would be a full page advertisement for the new white tea flavors, after the user clicks on "White Teas" on the navigation bar, but before they get to the page they requested. Elena would use a(n) ____ ad.

When using a(n) Paypal card, simply wave your card near the reader to make a payment. _________________________

Identify the letter of the choice that best matches the phrase or definition. -Web service that provides a private, secure method of transferring funds

Identify the letter of the choice that best matches the phrase or definition. -New window that opens behind the current one with an advertisement that isn't noticed until the front window is closed

Identify the letter of the choice that best matches the phrase or definition. -Ad that changes size and may cover up or alter the Web page content

Eddie is in charge of mobile communications for the Sports Today news program. He uses different strategies for distributing the messages to his mobile users, based on the nature of the message and who will be receiving the message. -One idea Eddie has is to make a Sports AutoStart counter application that would work with an Apple iPhone, and would be sold by the iPhone app store. This is an example of delivering m-commerce ____.

Referred to as a proximity payment system, devices such as ____ allow customers to transfer funds wirelessly between their mobile device and a point-of-sale terminal.

Transaction processing systems, especially marketing systems, are so important to a business that great pains are taken to ensure that they stay up and running.

A(n) ____ wallet is an application that encrypts and stores your credit card and bank account information securely on your computer.

The ____ stage of the transaction processing cycle is when you check validity of the data entered, such as whether item number and credit card number are valid.

____ depends on the proliferation of mobile communications and computing devices.

Perhaps the biggest advantage offered by the Web is the ability to ____.

The presence of an SSL connection is usually indicated by a URL that uses ____ rather than http://.

-Referring to the accompanying figure, the system shown supports ____ transactions.

Web server utility programs, sometimes called Web ____, provide statistical information about server usage and Web site traffic patterns.

A(n) ____________________ is a Web site that allows visitors to browse through a wide variety of products from varying e-tailers.

There are two methods of processing transactions: manual and online. _________________________

One reason Google has become so popular is its use of nonintrusive, text only ads called ____.

The primary purpose of Web server software is to fulfill requests for Web pages from database servers.